You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Jonny HooperJH

Jonny Hooper

GTM Strategy Consultant

€750/day
Lyon, FR
8-15 years

Average response time: 1 hour

About Jonny

I transform high-level commercial vision into sustainable, operational reality. With over a decade of experience at Google and high-growth scale-ups, I bridge the gap between "what we should do" and "how we actually win". Whether you are looking to launch a household name product, re-structure a commercial team, pivot a legacy pricing model, or engineer AI-driven efficiency, I deliver the infrastructure and horizontal leadership required to scale.


Core Areas of Expertise
  • Commercial Strategy & Refinement: I build data-backed strategies that align teams and drive revenue, as seen when I engineered a global GTM playbook and rebuilt company positioning to achieve 100% adoption across sales teams.
  • Bringing Products to Market (GTM): I specialize in designing the end-to-end commercial engines for complex launches, a process I led for 10+ household-name Nest smart devices while managing promotional budgets exceeding $100M.
  • Horizontal Leadership & Business Growth: I navigate complex organizations to drive growth across diverse verticals, such as leading GTM for YouTube’s News and Podcast divisions in EMEA to deliver >100% watch time growth.
  • Pivots & Change Management: I design transformations that stick by anchoring them in clear narratives, including the foundational shift I helped lead at News Corp to move legacy ad pricing to a modern, audience-based model.
  • Operational Excellence & AI Efficiency: I leverage tech stacks and AI to remove friction, recently evidenced by my development of an AI-driven Sales Language Model (SLM) to automate product knowledge transfer and slash ramp times.
  • English

    Native or bilingual

  • French

    Native or bilingual

Can work on-site
Lyon (up to 50km), Paris (up to 10km)

Experience

  • Precisify (freelance)
    Go-to-Market Consultant
    September 2025 - January 2026 (3 months)
    • ● Conducted qualitative and quantitative analysis with sellers to build SWOT analysis of go-to-market capabilities
    • ● Engineered end-to-end GTM playbook, rebuilding company positioning and launching competitor battlecards that achieved 100% adoption across sales teams.
    • ● Led sales enablement transformation by developing an AI-driven Sales Language Model (SLM) to automate product knowledge transfer and reduce ramp time.
    Market analysis Positioning strategy Product Marketing AI Automation
  • UpSlide
    Head of Revenue Operations
    June 2025 - July 2025 (1 month)
    • ● Owned the GTM technology stack (Salesforce, Salesloft), implementing automation that optimized funnel efficiency and reduced manual overhead.
    • ● Designed and deployed new incentive structures (bonus schemes) for AE & BD teams, directly aligning compensation behavior with strategic company growth targets.
    • ● Standardized the commercial engine by implementing a comprehensive Sales Playbook, resulting in improved pipeline visibility and forecast accuracy.
    Operations Management Salesforce Lead generation Pricing strategy AI Automation
  • News, Civics, Podcasts - YouTube
    Strategy & Operations Lead
    July 2025 - January 2026 (6 months)
    • ● Managed products & programme GTM for three content verticals across EMEA, driving >100% watch time growth
    • ● Led annual planning, international investment programmes, and new product/feature launches, including YouTube podcast GTM.
    • ● Led sales enablement for EMEA, up-levelling our client facing teams in product expertise.
    Project Management Growth Strategy Product Marketing Business analysis Commercial strategy

Recommendations

Be the first to recommend Jonny

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • Bachelor of Arts
    The University of Durham
    2007
    Bachelor of Arts

Skill set

Categories