About Jonny
- Commercial Strategy & Refinement: I build data-backed strategies that align teams and drive revenue, as seen when I engineered a global GTM playbook and rebuilt company positioning to achieve 100% adoption across sales teams.
- Bringing Products to Market (GTM): I specialize in designing the end-to-end commercial engines for complex launches, a process I led for 10+ household-name Nest smart devices while managing promotional budgets exceeding $100M.
- Horizontal Leadership & Business Growth: I navigate complex organizations to drive growth across diverse verticals, such as leading GTM for YouTube’s News and Podcast divisions in EMEA to deliver >100% watch time growth.
- Pivots & Change Management: I design transformations that stick by anchoring them in clear narratives, including the foundational shift I helped lead at News Corp to move legacy ad pricing to a modern, audience-based model.
- Operational Excellence & AI Efficiency: I leverage tech stacks and AI to remove friction, recently evidenced by my development of an AI-driven Sales Language Model (SLM) to automate product knowledge transfer and slash ramp times.
English
Native or bilingual
French
Native or bilingual
Experience
- Precisify (freelance)Go-to-Market ConsultantSeptember 2025 - January 2026 (3 months)• ● Conducted qualitative and quantitative analysis with sellers to build SWOT analysis of go-to-market capabilities• ● Engineered end-to-end GTM playbook, rebuilding company positioning and launching competitor battlecards that achieved 100% adoption across sales teams.• ● Led sales enablement transformation by developing an AI-driven Sales Language Model (SLM) to automate product knowledge transfer and reduce ramp time.
- UpSlideHead of Revenue OperationsJune 2025 - July 2025 (1 month)• ● Owned the GTM technology stack (Salesforce, Salesloft), implementing automation that optimized funnel efficiency and reduced manual overhead.• ● Designed and deployed new incentive structures (bonus schemes) for AE & BD teams, directly aligning compensation behavior with strategic company growth targets.• ● Standardized the commercial engine by implementing a comprehensive Sales Playbook, resulting in improved pipeline visibility and forecast accuracy.
- News, Civics, Podcasts - YouTubeStrategy & Operations LeadJuly 2025 - January 2026 (6 months)• ● Managed products & programme GTM for three content verticals across EMEA, driving >100% watch time growth• ● Led annual planning, international investment programmes, and new product/feature launches, including YouTube podcast GTM.• ● Led sales enablement for EMEA, up-levelling our client facing teams in product expertise.
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Education
- Bachelor of ArtsThe University of Durham2007Bachelor of Arts