Description

I am a freelance data analyst specialising in:

✅ Data retrieval & analysis – Web scraping, API integrations, and custom datasets for Digital PR and other purposes

✅ Task automation – Streamlining workflows and reducing manual effort

✅Tool creation – Developing custom scripts and applications for data-driven decision-making

✅ Dashboard creation – Designing visual reports for better insights

With experience in Digital PR, SEO, and analytics (GA4, GTM, SQL, Python, and more)

I help businesses and agencies make data more accessible and actionable.

Languages

Workplace preferences

Remote only

Primarily works remotely

Reboot Online
Data Analyst
October 2024 - February 2025 (4 months)
• Completing data projects for Digital PR including feasibility studies, data collection, data scraping and data analysis.
• Partook in digital PR ideations meetings contributing ideas and data insights.
Web scraping scrapping Data analysis Google Analytics Python
Freelance
Data Analyst
August 2024 - October 2024 (2 months)
• Completed digital PR data projects including carrying out data collection, data analysis, web scraping, and using Google APIs.
Salience Search Marketing
Data Executive
June 2022 - August 2024 (2 years and 2 months)
• Designed and executed data studies behind several successful digital PR campaigns for clients in the sports betting and health and well-being industries. Data for these campaigns was instrumental in helping them to hit team link and social share KPIs.
• Collaborated with clients and account managers to set up and troubleshoot GA4 and GTM, creating a new product for the company via my own self-directed upskilling.
• Setup data automation and wrote programs to increase efficiency collecting and processing data, allowing collogues to focus on the revenue generating parts of their jobs.
• Acted as a data advisor for other departments to improve efficiency and facilitate meeting deadlines, for example analytics and tag set up for PPC team, set up and troubleshooting of several reporting Excel spreadsheets.

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Bachelor of Science
University of Liverpool
2017
BSc in Genetics
Master of Research
University of Liverpool
2018
Biomedical Sceince and Translational Medicine

Joshua Chapman

Freelance Data Analyst