Description

I’m Joshua, a Berlin-based senior brand designer and strategist, currently partnering with agencies on high-level freelance briefs where both strategic thinking and execution need to hold up.

Fifteen years in, I’ve led and contributed to work for Porsche (Formula E at BBDO and global rebrand at MetaDesign) and Bugatti at Interbrand, alongside building my own studio focused on brand systems for premium, performance-driven businesses scaling from one to five locations.

My approach is simple: I don’t separate strategy from design. I develop the positioning, build the identity, and carry the thinking through to final execution. That continuity tends to be what’s missing on most briefs and where the work either sharpens or falls apart.

I focus on creating brands that perform commercially as well as visually: clear positioning rooted in how the business actually operates, identity systems designed for longevity, and creative direction that gives clients something they can confidently grow into not out of.

I’m comfortable leading projects end-to-end, integrating into existing teams, or stepping in when a brief needs clarity and direction. I work quickly, keep the bar high, and bring senior-level judgment throughout.

Available for remote or Germany based collaborations, on a project or retained basis.

Note: I cannot upload my portfolio here but please visit my LinkedIn account to discover more.

Industry field of expertise

Languages

English
Native or bilingual
German
Basic

Workplace preferences

Can work on-site

Berlin (up to 50km)

Studio Biocus®
Founder
November 2025 - Today (7 months)
Berlin, Germany
Studio Biocus builds Premium Brand Systems for human performance businesses.

We work with performance gyms, hybrid training + recovery spaces, and longevity clinics that are scaling and need a brand system strong enough to support growth.

Our work rebuilds the brand across:

positioning and messaging
visual and verbal identity
digital experience and conversion
Then we install a structured system that keeps the brand aligned as the business expands.

Every engagement runs through the Four Engines framework: Clarity · Identity · Experience · Performance

Together, these transform branding from a one‑off project into brand infrastructure that teams can actually operate.

Studio Biocus works exclusively with premium operators charging above‑market rates and expanding locations or capacity.

Because brands rarely fail from lack of creativity.
They weaken when growth outpaces structure.
Brand Design Brand Strategy Business development Marketing
MetaDesign
Brand Specialist
March 2023 - September 2025 (2 years and 6 months)
Berlin, Germany
Led design on Porsche's global brand transformation - one of the most significant automotive rebrand programmes of the decade.

Shaped the cohesive visual and motion system used across every Porsche brand touchpoint worldwide. Work spanned identity systems, digital experience, retail environments and brand standards.

Contributed to brand projects across Playmobil, Stepstone, VW, Aldi, BASF, Grunethal, Samsung and Lufthansa as part of MetaDesign's core strategy and design team.
Brand Strategy Brand Design
INTERBRAND
Consultant
January 2022 - February 2023 (1 year and 1 month)
Cologne, Germany
Core team member on Bugatti's global brand identity and marketing direction - translating its legacy of performance and luxury into a modern visual system.

Led design on the official livery systems for the Porsche Formula E 99x electric race car and the Porsche LeMans 963. Built ASML internal design systems

Developed brand strategy, visual identity systems and campaign direction across Interbrand's premium automotive and luxury client portfolio.
Brand Strategy Brand Design