Joshua Small

Head of Brand & Marketing | Storytelling Specialist | FMCG, Lifestyle & Sustainability | Ex-Hippeas, Project Blank, Seven Miles

I’m a brand and marketing leader with 10+ years of experience scaling purpose-led consumer brands across the UK, US, and Australia. From zero-to-launch startups to global FMCG challengers, I’ve helped shape identities, tell compelling stories, and lead full-funnel marketing teams from strategy through to execution.

Highlights include:

- Building HIPPEAS from seed stage to $100M+ brand across US and UK markets.

- Leading Project Blank’s global storytelling and campaign strategy - including original film projects in Russia and Ghana.

- Driving Seven Miles Coffee’s B2C transformation, generating $1M+ in e-commerce revenue in 12 months.

Industry focus: FMCG, specialty coffee, sustainability, fashion, and surf/sports culture. I’m passionate about creative direction, team building, challenger brand growth, and putting storytelling at the heart of business strategy.

Currently London-based. Open to brand or marketing leadership roles - agency or in-house - focused on scaling purpose-driven, emotionally resonant brands.

Outside of work, I’m writing a book exploring wellness, men’s health, sobriety, and my experience with bipolar disorder, studying with Harvard Medical School, studying to become an NLP Practitioner & training for my first Ultra Marathon.