Description

Results-driven Growth Marketing Specialist with 8 years of experience in digital performance, paid media, and data-driven strategies. Proven track record of leading cross-functional teams, optimizing ROI through advanced analytics, and implementing scalable growth frameworks. Expertise in Meta Ads, Google Ads, programmatic advertising, and marketing automation. Driving by measurable results and delivering impactful digital solutions.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Bogotá (up to 50km)

PHD
Digital Director
January 2023 - Today (3 years and 5 months)
Reduced CPI by 60% and CPA by 20% through advanced campaign optimization and data-driven strategies across Meta Ads, Google Ads, and programmatic platforms for Banco Caja Social (National Bank) App. Serve as a digital consultant for different agency clients, providing actionable insights and strategies.
Startup FINZI
Head of growth
January 2021 - January 2022 (1 year)
Spearheaded global acquisition, retention, and brand promotion strategies, achieving a 40% increase in North Star Metrics. Implemented OKR methodologies to align team objectives with business goals. Managed paid and organic media performance across Meta Ads, Google Ads, Twitter Ads, and Snapchat Ads. Automated workflows using Zapier and SendGrid, improving email marketing efficiency by 20%. Developed DataStudio dashboards for real-time performance tracking.
MOVII - MOVIIRED
Growth & performance marketing Lead
January 2019 - January 2021 (2 years)
Directed paid media strategies, achieving a 35% increase in customer acquisition. Approved and implemented media plans proposed by external agencies. Monitored and reported weekly and monthly performance metrics to the CEO.