Julia Carefoot

Responsibilities — Manage the design function, overseeing the delivery of all design work across the Group (and its 20 subsidiaries) and delivering a best-in-class, cost effective in-house service — Effectively lead a team of six design specialists — Provide strategic brand guidance for the Group, including implementation of our brand, vision, mission and value proposition — Develop and elevate our brand(s) through effective storytelling, ensuring an emotive response to our products and services — Develop strategies and marketing campaigns (both on and offline) to ensure products and services meet customers' expectations, building the credibility of our brands — Manage stakeholder relations and foster a culture of collaboration, across multiple teams and departments — Manage annual budgets (circa 60K), recruitment and growing the team through professional development — Lead and manage the Groupwide photography strategy and organise brand, colleague, PR and event photography — Implement and manage relationships with various agencies and freelancers, including copywriters, illustrators, animators, photography and film producers — Lead the implementation and development of the Group re-brand (2018) and act as brand guardian, ensuring brand application is consistent and coherent — Lead the development of the People First design strategy, commissioning a bank of bespoke illustrations to be used across multiple channels and communications — Lead the development of the social media design strategy ensuring an omnichannel approach (Twitter, LinkedIn, Instagram, Facebook, and Marketing Cloud) — Produce corporate literature including, annual reports, bid documents, presentations, sales brochures, stationery and exhibition graphics.