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Julia K.JK

Julia K.

Product Analytics for scaling teams

€600/day
Amsterdam, NL
3-7 years

Average response time: 1 hour

About Julia

  • 8 years of experience in Data & Analytics with 4+ years of experience in building, leading and scaling Analytics teams in Product / Business organizations
  • Defined and implemented Analytics Strategy, roadmap and analytics frameworks supporting end-to-end data-driven decision cycle for Leadership, Strategy, Product and Commercial teams
  • Built high-performing and value-driven Analytics teams, maximizing impactful output, minimizing ad hoc requests, and creating space for proactive work
  • Created collaborative frameworks with other functions (Data Science / ML, User Research, BizOps, Strategy etc) aligning on the goals, strategy and identifying collaboration opportunities
  • Elevated Analytics function across the company by setting up and sharing best practices, coaching/ mentoring ICs and TLs, implementing hiring processes and standards
  • Enabled data-driven culture by democratizing data, creating awareness and educating teams, delivering trainings and conference talks on Analytics value and instrumentation
  • English

    Native or bilingual

Can work on-site
Amsterdam (up to 50km)

Experience

  • Quantilytics
    Analytics consultant @ Glovo
    September 2022 - March 2023 (6 months)
    • Analytics Vision: Defined an analytics vision and strategy, focusing on three pillars: People, Capabilities, and Impact
    • Experimentation Program: Built the Experimentation program, providing a clear structure, streamlined communication, and program vision and roadmap. Formed working groups to tackle key tech challenges (anticipating time savings of 90%forAnalytics teams). Formed Ambassadors (Data & Product) initiative to streamline the awareness and adoption of Experimentation platform and building Experimentation culture.
    • Planned Initiatives: Developed strategies for enhancing role clarity and defining analytics ways of working, setting a foundation for future improvements. Envisioned a comprehensive program around analytics visualization tools (Looker & Amplitude) to optimize their usage (performance or budget-wise) and impact across the organization.
  • Quantilytics
    Analytics Lead @ Kidsloop
    January 2022 - June 2022 (5 months)
    • Holistic Product Analytics: Established KPIs and health metrics for the Product organization, enabling objective outcome measurement and identifying strategic opportunities. Orchestrated the development of a comprehensive Product Instrumentation solution, empowering teams with user analytics and event taxonomy.
    • Data platform: Working together with Data teams (Data Architect, Engineering) on Data platform foundations - defining Edu Data Model and processes like Data Profiling, Sourcing, Quality Cross-Functional
    • Optimization: Aligned Data, Product, and Engineering teams by identifying and addressing communication and process gaps, fostering streamlined collaboration and clarity on priorities.
    • Product development: Defined the use case and designed the framework for Analytics as a Product Feature (Learning Analytics for Education platform), one of the key features in the Kidsloop Product Strategy
  • Booking.com
    Analytics Manager
    January 2020 - December 2021 (1 year and 11 months)
    • Built a scalable analytics team to work across Segments departments, supporting Leadership teams (Sr Dir, Product / Comm Dirs, BizOps, Strategy) and Product areas (6-8 product tribes)
    • Created and piloted a new analytics framework, creating big picture view and bridging the gap between Strategic and Execution teams. The framework:
    1) minimized the amount of ad hoc requests by 80%,
    2) allowed to spot strategic opportunities during pandemic like identifying new markets and segments to prioritize (the US interstate travel, top-5 states; monthly stays),
    3) allowed to create space for more proactive work for team members resulting in high-impact projects like new commission
    model definition,
    4) showed great impact and is now being utilized by other departments
    • Enabled insights-led culture by creating a process and the framework of measuring org strategy execution and success, monitoring goals / performance, communicating and sharing with the department, creating alignment, transparency and visibility
    • Together with Data Science team setup incremental impact measurement - setting up monitoring tool for holdouts / blackout experiments

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Education

  • Product Strategy
    2025
    Product Strategy
  • Master of Science in Computer Science
    Moscow State University
    2009
    MS in Computer Science and Applied Math

Skill set

Categories