Description

I design clarity in complex systems. As a Senior UX/CX Specialist, I work at the intersection of design strategy, psychology, and business performance, helping enterprise teams transform abstract challenges into measurable impact. My focus is on complex, multi-stakeholder environments such as pharma, finance, and regulated industries, where structure, scalability, and alignment are key.

Enterprise competence: I’ve led UX strategy and design operations across distributed teams, connecting product, engineering, and business leadership to ensure consistency and clarity at scale.

Complexity handling: My approach combines research synthesis, information architecture, and systems thinking to simplify decision-making in complex digital ecosystems.

System thinking: I design frameworks and decision models that help organizations scale UX without losing empathy or intent.Business impact:I measure success by clarity, speed, and measurable conversion, turning experience design into measurable growth.

Currently based in Frankfurt, working with international clients and teams on UX/CX strategy and digital experience design.

Languages

German
Native or bilingual
English
Native or bilingual
French
Fluent

Workplace preferences

Can work on-site

Frankfurt am Main (up to 50km)

Performance UX
Senior UX/CX Specialist • Enterprise & Complex Systems • Design Strategy & Architecture
DIGITAL AND IT
January 2023 - Today (3 years and 5 months)
I support organizations with UX Strategy, CX Architecture, and Design System development.
My focus is helping teams structure complexity, align stakeholders, and create scalable product experiences.
I work across research, information architecture, design systems, and product strategy to bring clarity, consistency, and measurable impact to digital teams.
Stakeholder Management UX Strategy User Experience Design Design System UX Architecture
Shopware
Senior Principal UX Designer
E-COMMERCE
February 2022 - Today (4 years and 4 months)
Lead UX Architecture and Design System strategy across all consumer-facing Shopware products.
Built and maintain the Storefront Shopware Design System (UI kit, component library, documentation), enabling consistent experiences for internal teams and partner agencies.
Redesigned the Shopware Storefront into a modular, composable foundation adopted across B2B & B2C clients, accelerating partner development time.
Collaborate with design, engineering, and community stakeholders to evolve checkout and system governance, ensuring scalability and long-term adoption.
User Experience Design UX Architecture Design System Stakeholder Management UX Strategy
PIA UDG
Senior UX Designer
DIGITAL AND IT
January 2021 - January 2022 (1 year)
Maintained and evolved the Enterprise Design System for a global technology manufacturer, ensuring consistency, scalability, and accessibility across its e-commerce ecosystem.
Led UX strategy for a major German financial institution, translating complex business requirements into intuitive user journeys and interaction patterns.
Partnered with cross-functional teams to align design and development workflows, improving design-to-development efficiency and brand coherence across products.
UX Strategy User Experience Design UX Architecture Design System Stakeholder Management