Description

A results-oriented PR and brand development expert, I have a proven track record of transforming challenger brands and startups into mainstream successes.

PR consultant with 15+ years’ experience delivering high-impact campaigns across Sports, Fitness, Culture, and Social Impact.

Specialist in Strategic Communications, Media Relations, Influencer Marketing, and Event Management.

Former co-founder of PR Week Awards nominated agency EIGHTY4RED and founder of LGBTQ+ cycling movement LDN RIDERS.

Proven track record delivering results for global brands including ASICS, Virgin Sport, UN Women UK, and the Pro Am Padel Tour. Known for purpose-led storytelling, community-building, and global media reach.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Julian Gregory PR
Freelance PR Consultant
August 2023 - Today (2 years and 10 months)
Driving growth and visibility for clients across sports, health & fitness, lifestyle and the third sector.
• Clients include: Pro Am Padel Tour, Pickleball World Series, and Laura Collett MBE
• Led comms strategy and media for UK's leading padel tournament, securing high-profile coverage
• Directed global PR launch for Pickleball World Rankings, World Series & World Tour in Dubai
• Delivered press campaigns that boosted audience engagement and sponsor alignment
• Supported Danari Global to deliver global PR for the World Conference on Creative Economy in collaboration with Uzbekistan Art & Culture Development Foundation
• Secured press partnerships with CNN, Forbes, Harper’s Bazaar, BBC, Vogue Arabia, and National Geographic
• Represented Saudi Arabia at the UN Biodiversity Conference (CBD COP16), driving visibility for conservation campaigns
LDN RIDERS
Co-Founder
January 2022 - Today (4 years and 5 months)
Founder of the UK's largest LGBTQ+ cycling club, creating a safe and inclusive environment for riders.
• Grew community to 500+ members within two years
• Recognised with multiple awards for diversity and inclusion in sport
• Led brand partnerships, events, and digital content strategy
EIGHTY4RED
Co-Founder
May 2018 - July 2023 (5 years and 2 months)
Built a purpose-driven PR consultancy specialising in sport, fitness, and social impact.
• Directed campaigns for Virgin Sport, ASICS, JustGiving, Limelight Sports Club, NIKE, and London Sport
• Managed PR for major endurance events incl. Hackney Moves, Hackney Half Marathon, London Triathlon, and ASICS London 10K
• Led diversity-focused partnerships with UN Women UK and BADU Sports
• Achieved extensive national coverage across digital, print and broadcast media