Description

I help brands turn email into a reliable revenue and retention channel, not just a sending tool.

With 3+ years of hands-on experience in Email Marketing and CRM, I support companies across campaign execution, lifecycle automation, and customer segmentation, always with a clear focus on performance, scalability, and business impact.

I work at the intersection of strategy, execution, and analysis, ensuring that every campaign or automation is tied to clear objectives and measurable results.

What I typically help with:

Email, SMS and/or push campaign strategy & execution (promotions, launches, newsletters).
CRM & lifecycle automation (welcome, abandoned cart, post-purchase, re-engagement).
Segmentation & personalization to increase relevance and revenue per send.
Performance optimization (open rates, CTR, deliverability, revenue tracking).
CRM hygiene, audits, and process improvements.
Ongoing email & CRM support as an extension of your team if needed.

Data, reporting & dashboards

Beyond execution, I help teams understand and act on their data.

I design clear, easy-to-read dashboards aligned with your brand and business goals, allowing stakeholders to quickly track performance, identify opportunities, and make informed decisions, without unnecessary complexity.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Barcelona (up to 50km)

Netenders
Email & CRM Lead
February 2025 - Today (1 year and 4 months)
Barcelona, Spain
- Oversee end-to-end communication strategies across multiple brands and channels (Email, SMS, Push), ensuring alignment with CRM and lifecycle objectives.
- Optimize deliverability, segmentation, and personalization through dynamic content and behavioral triggers.
- Present monthly performance dashboards and insights to senior leadership, driving data-backed decisions.
- Manage a cross-functional team (a Junior & a Freelancer), overseeing campaign execution, reporting, and skill development.
CRM Email marketing Data visualization SMS Marketing
Netenders
Email Marketing Specialist
February 2023 - February 2025 (2 years)
Barcelona, Spain
- Design and execute data-driven email marketing strategies, achieving a 60% increase in attributed revenue within six months.
- Implement segmentation strategies for diverse brands and target audiences (B2B/B2C).
- Develop and optimize email automation flows (e.g. welcome, cart abandoned)enhancing customer engagement and conversion rates.
- Maintain the customer database to improve segmentation accuracy and campaign targeting.
- Introduced SMS communication strategies, creating automated flows and managing cross-channel campaigns.
- Generate comprehensive weekly and monthly reports, analyzing key metrics to inform campaign optimizations.
Email marketing Email design Segmentation
Netenders
Email Marketing Intern
August 2022 - January 2023 (5 months)
Barcelona, Spain
- Manage emailing campaigns for the different e-commerce brands in the company.
- Weekly and monthly reports presenting the performance from specific campaigns to an overall view.
- A/B Testing.
- Work on the different automations for each brand (e.g. checkout, re-engagement).
- Support on different tasks in the marketing department (photoshoots, planning).
Email marketing E-commerce Marketing Automation