Skill set (8)
Julie in a few words
I'm a hands on strategic marketer who helps clients improve ROI & long term customer value.. Helping unlock the hidden potential in your customer data to drive Acquisition or Retention improvements through content relevance, trigger programs, marketing communications or Loyalty Programmes
Experience
- OgilvyStrategic PlannerOctober 2022 - Today (2 years and 4 months)London, UKWorkingwith Ogilvy to develop an Omnichannel approach to CRM to improve customer engagement for a Blue Chip Pharmaceutical brand. Capability Audit of existing programmes, tech & processes Identify market maturity for pilot programmes Develop pilot programmes to develop maturity for 2 markets and test impact on engagement and longer term HCP value
- Relevanz LtdCo-FounderApril 2019 - Today (5 years and 10 months)Leeds, UKhands, we help you navigate from batch and blast to highly personalised relevant communications that build brands, improve ROI and customer retention and loyalty. Using your existing tech stack and data - we can uncover insights to create segments that can be used for targeting throughout your sales funnel, and content strategies that resonate throughout.
- Syzygy (London)CRM StrategistJune 2022 - March 2023 (9 months)London, UKWorkingwith Agency to develop CRM strategy & programme of work to enable a Blue Chip Pharmaceutical brand to create an omnichannel customer experience to improve brand relationship and build HCP loyalty Undertook a Capability Audit to identify gaps in tech or current processes Worked with client team to develop pilot programme and agree loyalty
Recommendations
Education
- CIM DipEd, MarketingLeeds Beckett University1994CIM DipEd, Marketing