About Julie
Are you struggling to achieve your goals and vision due to blind spots or obstacles? Perhaps there's a problem you know needs attention but you don't have the time or resources to tackle it. If you're looking to optimize your services, innovate, or need extra support for your research and innovation team, then I'm here to help!
As a service designer, I take a holistic and user-centric approach to ensure your organization meets your users' needs. I believe that the first step is to have a conversation with you to understand your unique requirements. With over 10 years of experience in agencies, international organizations, and NGOs, I have developed a particular passion for qualitative research, performance measurement, and democratizing knowledge within teams.
My approach is centered around the user, and I consider measurements to be an integral part of service delivery. I also spend time understanding the underlying technology feasibility of your organization, which allows me to involve product owners and developers early on in the process. This collaborative approach maximizes the value of service delivery.
Let's discuss your needs and how I can help your organization.
User research
Journey Map
Blueprint
Workshop Facilitation
Content Strategy & Measurement
Customer Experience (CX) Strategy & Measurement
English
Fluent
French
Native or bilingual
Dutch
Conversational
Can work on-site
Leiden (up to 50km), Amsterdam (up to 10km), The Hague (up to 10km), Rotterdam (up to 10km), Utrecht (up to 10km)
Experience
- SlaveFree TodaySERVICE DESIGN | CX | Digital Marketing & CommerceCIVIC AND SOCIAL ORGANIZATIONSFebruary 2022 - Today (4 years and 4 months)Leiden, NetherlandsSlaveFree Today NGO, USA: As part of their online redefinition & teaming up with one more designer, I am creating a content strategy to boost donations and increase visibility by using design thinking, research, user-centricity, content design, performance metrics, stakeholder management, and change management.
- Nikon EuropeCampaign Specialist & Email Marketing SpecialistE-COMMERCEMarch 2018 - March 2021 (3 years)Amsterdam, NetherlandsAchieved an improving YoY ROMI of Nikon Direct Sales, designing a framework of implementation for Nikon EU markets key event campaigns aligning teams & 19 markets by raising awareness about user-centricity approach to business.Investigated the markets pain points by conducting interviews demonstrating empathy with 19 markets and improved our cross-functional collaboration.Increased by 100% the delivered emails in 2020 compared to 2019, by creating & delivering over 20 email content packages to 15 markets.Created the first European email marketing metrics dashboard to be used as a benchmark for Nikon Europe’s future growth.
- Nikon Europee-Commerce Marketing SpecialistOctober 2015 - February 2018 (2 years and 4 months)Amsterdam, Netherlands
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Education
- Master of Arts in Media & Public CommunicationsLeeds Trinity University, Leeds, UK2008Master, Public Communications
- Master's degree, Communication & StrategyIRCOM, Angers, France2007Master's degree, Marketing and Communication
Certifications
- Service Design Practitioner AccreditationSDN Academy2021