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Kaique PaesKP

Kaique Paes

Product Designer

€250/day
Berlin, DE
8-15 years

Average response time: 1 hour

About Kaique

I help brands and businesses create beautiful, clear, and high-performing visual experiences. With over a decade of experience in graphic and digital design, I specialise in crafting layouts, websites, landing pages, brand visuals, and marketing assets that connect with people and look stunning on every screen. I love turning ideas into clean, functional designs that truly stand out.
  • English

    Native or bilingual

  • Portuguese

    Native or bilingual

  • Spanish

    Native or bilingual

  • German

    Conversational

  • Italian

    Basic

Remote only
Primarily works remotely

Experience

  • Hotel MSSNGR
    UX Design Lead
    DIGITAL AND IT
    April 2023 - Today (3 years and 2 months)
    Berlin, Germany
    • Defined and implemented end-to-end UX processes, including documentation, handoffs, design critiques, and cross-platform Design System (web, iOS, Android).
    • Led UX and Product teams, driving mentoring, career development, and OKR alignment.
    • Conducted user research (qualitative & quantitative), creating personas, user journeys, and product strategies.
    • Established performance metrics (HEART framework) and centralised data for data-driven decision-making.
    • Reduced feature delivery time by 25%, improved team satisfaction from 3 to 4/5, and delivered features generating €2,000 annual revenue per client.
    • Collaborated with C-level and investors to align product vision and roadmap priorities.
    Product Strategy UI Design Design System Agile Project Management Coaching and mentoring
  • Escale Digital
    UX Design Lead
    DIGITAL AND IT
    November 2021 - April 2023 (1 year and 5 months)
    São Paulo, Brazil
    • Built and scaled Design Ops team (UX Research, Service Design, Content Design); managed hiring, retention, and skill development;
    • Led strategic design sprints to define product vision, roadmap, and go-to-market strategies;
    • Managed and optimised company-wide Design System and Atomic Research database;
    • Analysed financial data to generate insights, improving operational and product designs;
    • Collaborated with marketing for modular components and landing pages, launching product with R$23M sales and R$820K profit in year one;
    • Reduced client onboarding time from 6 to 2 months via service and operational design improvements.
    Design Ops UX Research Design System Growth Strategy Branding & Identity
  • Escale Digital
    Senior Service Designer
    DIGITAL AND IT
    April 2020 - November 2021 (1 year and 7 months)
    São Paulo, Brazil
    • Led omnichannel service design, customer journey mapping, and workshop facilitation using Design Thinking and Lean UX;
    • Developed personas, blueprints, and internal sales platforms, increasing sales productivity and reducing costs;
    • Partnered with automation teams (RPA, Zapier) to optimise workflows;
    • Improved conversion from 0.8% to 1.9%, raised NPS from 4 to 7, and reduced logistics costs by 7.2% and activation costs by 49.5%.
    Service Design Workshop Facilitation User Experience Design Metrics Process Improvement

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Education

  • Master's Degree, User Experience Design
    Universidade Anhembi Morumbi
    2020
  • Bachelor of Arts - Industrial and Product Design
    Centro Universitário SENAC
    2017

Certifications

  • IELTS Academic - C1
    British Council
    2025
  • Product Management
    PM3
    2021

Skill set

Categories