Description

I’m a strategic partner for companies looking to develop meaningful products, services, and brand experiences. With 8+ years of experience across UX research, customer insights, and innovation strategy, I help teams connect the dots between user needs, business goals, and product decisions.

Whether you’re an early-stage venture testing your first MVP or an established company driving digital transformation — I bring structure, speed, and strategic thinking to help you move forward. My expertise spans customer journey mapping, qualitative & quantitative research, product discovery, positioning, and go-to-market strategies.

In addition to leading research and strategy for global brands, I’ve supported venture studios and startup teams in identifying opportunity spaces, validating product-market fit, and building user-centric offerings from scratch.

Let’s turn insight into action and ideas into value.

Languages

German
Native or bilingual
English
Native or bilingual
Hindi
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Berlin (up to 50km), Munich (up to 50km), Hamburg (up to 50km)

Merkle DACH
Manager Customer Research & Insights DACH
DIGITAL AND IT
April 2021 - March 2023 (2 years)
- Project lead for digital customer experience projects with focus on customer research and strategy
- Establishment and management of the "Research & Insights" department and development of competitive standard offers for interdisciplinary strategy projects
- Management and mentoring of experts for qualitative and quantitative market research methods, design thinking and innovation
- Project lead for support of existing customers, acquisition of new customers and management pitch projects in cooperation with sales and new business department
Management Coaching Leadership
Merkle DACH
Senior Consultant Research & Insights
DIGITAL AND IT
January 2020 - March 2021 (1 year and 3 months)
- Consulting for digital transformation of existing customers
- Acquisition, planning and implementation of strategy projects with a focus on optimizing the cross-channel digital customer experience
- Growth and development of new market research methods for digital projects within the agency network in the USA, UK and DACH region
- Coaching of interns and young professionals
- Successful participation in the interdisciplinary program "Digital Consulting Academy
Consulting Market Research Customer Experience Personas Customer Journey
Namics Deutschland
Consultant
DIGITAL AND IT
March 2017 - December 2019 (2 years and 10 months)
- Design and implementation of market research projects for local and global B2B and B2C clients for translation of data into applicable recommendations for action
- Application of qualitative research methods, e.g. interviews and focus groups
- Application of quantitative research methods, e.g. statistical analysis and surveys
- Conception and execution of internal research projects and studies (e.g. NPS, Happiness Index, Digital Marketing Monitor)
Quantitative research Qualitative research SPSS Excel