About Karen
Dutch
Native or bilingual
English
Native or bilingual
Armenian
Native or bilingual
Russian
Native or bilingual
Experience
- STRATEGIC ADVISOR (Independent),STRATEGIC ADVISORJanuary 2025 - December 2025 (11 months)Utrecht, Netherlands• • M&A Advisory: Strategic advisor to a corporate bank regarding M&A transactions within the FMCG sector. Accomplished projects:◦ o Acquiring Private label Pet Food manufacturer◦ o Ply-wood manufacturer acquisition and integration◦ o Post-acquisition integration of hygiene products manufacturer
- BADALYAN BROTHERS GROUP,INTERIM HOLDING CFO & COOFebruary 2025 - August 2025 (6 months)Armenia• • P&L Responsibility: Managed a global group P&L of USD 1.4 billion with 6,000 FTE• • Governance Design: Partnered with McKinsey to design a new holding governance structure, improving compliance and efficiency across iGaming, banking, and FinTech.• • Function Building: Established the CFO & COO functions from the ground up, implementing group-wide policies and procurement systems.
- ESSITY(formerly SCA)VARIOUS SENIOR LEADERSHIP ROLESJanuary 1997 - December 2024 (27 years and 11 months)• • Scale: Managed regional operations with a EUR 400 million P&L and 1,500 FTE.• • General Management: Statutory General Director in Russia & Ukraine and Chairman of the Executive Board post-divestment (2023).• • Finance Leadership: Regional Finance Manager overseeing Accounting, Tax, HR, Legal, and IT across Russia, Ukraine, Turkey, and MEA.• • Transformation projects:◦ o Finance Controller Europe: part of reorganization team for Tissue Professional Hygiene Division, resulting in changing manufacturing foot-print, go-to-market model with large key accounts, assortment de-complexity, reduction in number of warehouses and closing some production sites.◦ o Green-field and brown-field acquisition projects in E. Europe and the UK (e.g. private label for ASDA)◦ o Post-acquisition integration◦ o SAP FI/CO roll-out in European markets◦ o Green-field manufacturing and logistics CAPEX program management◦ o Integration of Sales & Marketing and Manufacturing value chain• • Sweden based global leader
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Education
- International MBANyenrode Business UniversityInternational MBA
- Executive Education: Strategic & Finance CoursesStockholm School of EconomicsExecutive Education: Strategic & Finance Courses