About Karen
With over 18 years of experience gained across multiple industries, I specialise in creating integrated marketing strategies and campaigns, which enhance brand awareness and generate high-quality leads.
I have worked as part of a team and as a standalone marketer in companies of all sizes, from start-ups to multi-nationals. I have extensive team leadership and budget management experience and I am adept at working cross functionally.
Over the past few years I have focused my career on working with companies committed to making a positive difference to society, particularly in the education and health and social care sectors.
English
Native or bilingual
Can work on-site
Guildford (up to 50km)
Experience
- Place Group LtdMarketing & Communications ManagerMarch 2024 - March 2025 (1 year)London, UK• • Led and implemented marketing strategies to increase leads and brand awareness across all public sector audiences, including schools and MATs, local councils, the NHS and Housing Associations.• • Oversaw the execution of fully integrated marketing campaigns undertaken by 2 direct reports.
- FreelanceMarketing ConsultantApril 2025 - Today (1 year and 2 months)Guildford, UK• • Develop and manage content across channels, including websites, landing pages, blog posts and social media platforms.• • Execute lead generation initiatives through targeted email marketing campaigns.• • Conduct in-depth market research to identify trends, gaps, and growth opportunities.• • Monitor and report on marketing performance, using insights to refine campaigns and improve ROI.
- NSPCCMarketing ConsultantOctober 2023 - June 2024 (8 months)Collaborated with the NSPCC to help them define their Go To Market Strategy for their new B2B offering, Partners in Business. This included positioning the offering, target audience identification, market segmentation, identifying key messaging, channel identification and budget allocation. The strategy was implemented in 2025.
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Education
- MSc Research MethodsUniversity of Wales2004MSc Research Methods
- Bachelor of Psychology (BSc.)University of Reading2003Bachelor of Psychology (BSc.)