About Karim
French
Native or bilingual
English
Native or bilingual
Japanese
Fluent
Experience
- Intersport France SA COOPTrafic Acquisition ConsultantSPORTSMay 2022 - November 2022 (6 months)Longjumeau, France- Monitoring of the intersport.fr audience- Benchmarking of media and advertising campaigns- Analysis of acquisition levers and performance of online campaigns- Management of SEA and Social Ads campaigns:- Via an agency dedicated to the management of Google & Facebook campaigns- Drafting and customisation of ads at each marketing moment- Dashboards and performance monitoring- Management of performance-based Display acquisition and media plans- Via an agency dedicated to Display banners/videos- Monitoring of programmatic Display campaigns- Implementation of complementary strategies between branding and performance- Activation of Retargeting and PRM levers: external emailing, lead ads...- Management of SEO levers:- Via an agency dedicated to semantic recommendations linked to natural referencing- Prospecting emaling: in close collaboration with the CRM teams, you will manage the commercial pressure on a prospecting database and you will call on external service providers to rent email addresses- Activation of drive to store levers via specific partners such as Mobsuccess, Google (Local Campaign)Translated with www.DeepL.com/Translator (free version)
- NextGroupSEO & SEA ConsultantEDUCATION AND E-LEARNINGDecember 2021 - February 2022 (2 months)Vincennes, FranceSEO - on 3 product lines:- General audit of the existing system, analysis, recommendations and implementation- Monthly technical audit and follow-up- Keywords monitoring- Semantics - proposal of articles and editorial keywords- Netlinking monitoring + follow up- Analyse lead generation and correlate sales activity with digital marketingSEA - 3 product lines:- Agency management and control of Bing Ads and Google Ads campaigns- Daily monitoring of campaign performance- Optimisation recommendations- Follow-up on the implementation of recommendations and optimisations- Analysing lead generation and correlating sales activity with digital marketingTranslated with www.DeepL.com/Translator (free version)
- ByredoSEO/SEA ConsultantFASHION AND COSMETICSOctober 2020 - January 2021 (3 months)Paris, France- Technical SEO audit- Analysis of customer behaviour by country & Improvement of the conversion tunnel- SEO campaign optimisation- On-site SEO- Analytics reporting- UX advice
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Education
- Master Degree in International MarketingInseec2015Master's degree, International Marketing, Management & Purchasing
- Bachelor degree, International Business & Japanese languageINSTITUT NATIONAL DES LANGUES ET CIVILISATIONS ORIENTALES2012Licence, Langues du Monde et Formation Appliquée/ Option Japonais / Mention International Business