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Karim AzibKA

Karim Azib

SEO/SEA consultant

€407/day
London, GB
3-7 years

Average response time: 1 hour

About Karim

With several years of experience as a digital marketing manager where figures are everything, I will implement all the necessary strategies to increase your online presence, boost your growth and optimize your conversion rate!
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Japanese

    Fluent

Remote only
Primarily works remotely

Experience

  • Intersport France SA COOP
    Trafic Acquisition Consultant
    SPORTS
    May 2022 - November 2022 (6 months)
    Longjumeau, France
    - Monitoring of the intersport.fr audience
    - Benchmarking of media and advertising campaigns
    - Analysis of acquisition levers and performance of online campaigns

    - Management of SEA and Social Ads campaigns:
    - Via an agency dedicated to the management of Google & Facebook campaigns
    - Drafting and customisation of ads at each marketing moment
    - Dashboards and performance monitoring

    - Management of performance-based Display acquisition and media plans
    - Via an agency dedicated to Display banners/videos
    - Monitoring of programmatic Display campaigns
    - Implementation of complementary strategies between branding and performance

    - Activation of Retargeting and PRM levers: external emailing, lead ads...

    - Management of SEO levers:
    - Via an agency dedicated to semantic recommendations linked to natural referencing
    - Prospecting emaling: in close collaboration with the CRM teams, you will manage the commercial pressure on a prospecting database and you will call on external service providers to rent email addresses
    - Activation of drive to store levers via specific partners such as Mobsuccess, Google (Local Campaign)

    Translated with www.DeepL.com/Translator (free version)
    SEO SEA Facebook Marketing Google AdWords Google Analytics Webmarketing Web analytics
  • NextGroup
    SEO & SEA Consultant
    EDUCATION AND E-LEARNING
    December 2021 - February 2022 (2 months)
    Vincennes, France
    SEO - on 3 product lines:

    - General audit of the existing system, analysis, recommendations and implementation
    - Monthly technical audit and follow-up
    - Keywords monitoring
    - Semantics - proposal of articles and editorial keywords
    - Netlinking monitoring + follow up
    - Analyse lead generation and correlate sales activity with digital marketing


    SEA - 3 product lines:

    - Agency management and control of Bing Ads and Google Ads campaigns
    - Daily monitoring of campaign performance
    - Optimisation recommendations
    - Follow-up on the implementation of recommendations and optimisations
    - Analysing lead generation and correlating sales activity with digital marketing

    Translated with www.DeepL.com/Translator (free version)
    Web analytics SEO SEA Google Analytics Google AdWords SEM Google Tag Manager Google Search Console
  • Byredo
    SEO/SEA Consultant
    FASHION AND COSMETICS
    October 2020 - January 2021 (3 months)
    Paris, France
    - Technical SEO audit
    - Analysis of customer behaviour by country & Improvement of the conversion tunnel
    - SEO campaign optimisation
    - On-site SEO
    - Analytics reporting
    - UX advice

    SEO SEA Google Analytics Google AdWords UI Web Design Google Search Console

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Education

  • Master Degree in International Marketing
    Inseec
    2015
    Master's degree, International Marketing, Management & Purchasing
  • Bachelor degree, International Business & Japanese language
    INSTITUT NATIONAL DES LANGUES ET CIVILISATIONS ORIENTALES
    2012
    Licence, Langues du Monde et Formation Appliquée/ Option Japonais / Mention International Business

Skill set (34)

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