Description

PROFESSIONAL SUMMARY

Award-winning senior marketing and communications leader with a comprehensive record of achievement helping brands grow visibility, strengthen reputation and sharpen market positioning across financial services, construction, healthcare and life sciences, property, housing, education, technology, insurance, law and professional services. Has worked with major brands and complex organisations including NatWest, Capita, Virgin and Vodafone, combining strategic judgement with hands-on delivery.

CORE EXPERTISE

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Cardiff (up to 50km)

Shaw & Co Corporate Finance,
Marketing & Communications Manager
August 2021 - March 2026 (4 years and 7 months)
• - Strategy: Positioned firm, which achieved a record-breaking £3m turnover in FY24-25, as a national disruptor.
• - Content: Devised and implemented a multi-channel content strategy that saw 147 content pieces produced over an initial 18-month period, driving 81% increase in website visitors. Instigated video testimonial content with clients, conceptualised and published 24 market sector reports, and recently instigated an AI-driven system to improve content production.
• - PR: Oversaw media relations across local, trade, and national outlets. Grew press coverage by 83% over an initial 18-month period.
• - Digital: Used groundbreaking AI platform to hyper-optimise web content for SEO etc with a 300% uplift in organic search traffic in 18 months.
• - Social Media: Increased company LinkedIn followers by 50%.
• - Campaigns: Designed and delivered c30 BD email campaigns per year. Recent campaigns had a 40% average Open Rate and 13% Click Rate.
• - Events Management: Delivered numerous corporate hospitality events.
• - Awards: shortlisted
DAS UK Legal Expenses Insurance (now ARAG),
Marketing & Communications Manager
August 2017 - August 2021 (4 years)
Content leader in marketing team that won the Insurance Post 2018 'Insurance Marketing/PR Team of the Year' award, and was also shortlisted for 'Marketing of at the 2019 Chartered Institute of Awards; for the 'PR and Communications Innovation' and 'Marketing Innovation' categories at the Legal Week Innovation Awards; and for the 'Brand Management' category at the 2019 British Insurance Awards.
• - Content: Oversaw production of nearly 100 hundred legal advice articles that were utilised over the company's various channels (website, social, traditional/online media, business partner etc). Also used content to develop relationships with major business partners.
• - PR: Oversaw a 585% increase in media coverage across national and trade media outlets with 2,219 pickups.
• - Website: Transformed web presence by decommissioning of 122 microsites that were replaced by four corporate sites driving a 535% increase in traffic.
• - Social Media: Produced consumer-facing content for social amplification, driving a 300% increase in impressions.
• - New Product Development: Managed PR around new product launches, including the industry's first Amazon Alexa skill for legal insurance.
• - Market Research: Created and published a new thought-leadership series ('The DAS Market Barometer').
• - Crisis Communications: Managed external press relations during a period when the former CEO was on trial for fraud.
Triodos Bank,
PR & Communications Manager
January 2017 - July 2017 (6 months)
Oversaw the UK PR and communications for Europe's leading sustainable bank which lends over £700m to sustainable and environmentally aware organisations and projects.