Description

I’m a senior marketing and communications professional with over 15 years’ experience leading strategy and delivery across a mix of B2B and consumer-facing brands.

My background includes running a marketing agency and a B2B events company, managing teams and delivering campaigns that support sales growth and brand development.

I’ve worked closely with leadership teams, internal stakeholders and agency partners to plan and execute integrated marketing activity across multiple channels.

With a commercially focused, data-led approach, I align marketing efforts with sales targets, customer insights and lead generation goals.

I bring a calm, pragmatic style to fast-paced environments, with a strong focus on collaboration, clear messaging and measurable results.

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Smashing
Freelance Marketing Consultant
May 2024 - Today (2 years and 1 month)
Providing marketing support, consulting, and hands-on services to businesses in several countries.
For my clients, I've: Built websites, managed social media, and created content across multiple channels. Developed automated social media sharing and lead follow-up processes, including AI integrations. Managed email marketing campaigns including content creation and monitoring.
artificial intelligence AI Automation Marketing Automation marketing systems marketing processes
Auckland Business Builders
Virtual Marketing Manager
January 2021 - January 2023 (2 years)
New Zealand
Worked with a variety of New Zealand businesses to shape and deliver marketing strategies across a wide variety of channels to supported lead generation, brand visibility and steady revenue growth.
Buzz Website Design and Marketing
Managing Director / Owner
January 2011 - January 2020 (9 years)
United Kingdom
Founded and ran a successful website development and marketing agency, driving growth through creative, customer-focused marketing initiatives. Developed and executed integrated marketing strategies, including SEO, SEM, content marketing, automations, email/CRM, video, events, PR and digital campaigns, which led to doubling our month-on-month turnover in the third year. Created a collaborative and creative environment, hiring and nurturing a high performing team to deliver marketing services that aligned with client objectives. Nominated for 'Innovative Business ofthe Year' in 2014, and came 2nd, recognising our unique, and often unconventional, approach to marketing.