About Karoline
I am a certified Agile Project Manager who leads and delivers growth of brands on all levels – from strategy creation and brand management to campaign and project delivery.
My profile is unique because I mix my extensive brand & marketing expertise and use Agile to initiate, manage and deliver projects.
Demystifying brand growth looks like:
- Creating a tone of voice
- Creating a brand book and manifesto
- Having an easy accessible Brand Asset Management system
- Product tiering and naming workshops
- Brand graphics layout and messaging hierarchy
- Brand & sales reel
- Competitor landscaping and positioning
- Developing & delivering quarterly brand campaigns
- Development of Brand & Marketing Strategy
- Development of growth Strategy
I have 5+ years of solid experience in delivering above mentioned strategic brand projects and large scale 360° campaigns on a global level that truly has moved the needle within the media, sports and tech industries.
English
Native or bilingual
Danish
Native or bilingual
Can work on-site
Manchester (up to 50km)
Experience
- Self-EmployedFreelance Agile Marketing and Brand ManagerDecember 2022 - Today (3 years and 6 months)An Agile Brand & Marketing Project Manager who leads and delivers growth of brands on all levels – from strategy creation and implementation to campaign management. From planning new markets entries and brand campaigns to marketing strategy and brand management. With 5 years of solid experience in delivering strategic brand projects and large scale 360° campaigns on a global level that truly has moved the needle within the media, sports and entertainment industry. Get in touch to see how we can work together to build your brand or business!
- DizplaiMarketing ManagerAugust 2022 - December 2022 (4 months)Manchester, UK- Directing Dizplai's strategic business and marketing shift which resulted in delivering a full-scope marketing and brand strategy, a go-to-market plan and a 3-year business shift strategy- Creating and implementing a Tone of Voice, Brand Manifesto and Brand Strategy- Representing the business at several international creative and broadcast conferences- Line managing a Digital Marketing officer and a Graphics Designer
- Viaplay GroupBrand Project ManagerJune 2020 - August 2022 (2 years and 2 months)London, UK- Driving brand building agile projects across 11 markets- Delivering expansion market campaigns- Agency Management and external relationship building- Delivering quarterly brand campaigns
Recommendations
Be the first to recommend Karoline
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Bachelor's degree, Media, branding, marketing and communicationsUniversity of Southern Denmark2017Bachelor's degree, Media, branding, marketing and communications
Certifications
- Agile Project ManagementThe Knowledge Academy2020