About Kashif
Results-driven commercial leader with 25+ years of P&L ownership, enterprise sales, and digital transformation across telecom, healthcare, and digital services in the Middle East & Africa. Proven architect of CX strategies and revenue-generating platforms — from a zero-to-$4M startup to €50M regional portfolios. Track record of closing multi-million-dollar deals, building high-performing teams, and embedding technology-led innovation at scale. Highly sought-after advisor for operators and enterprises pursuing Customer Experience excellence, CRM modernisation, and AI-enabled growth.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Pure HealthDirector Customer Experience & TransformationHEALTH AND WELLNESSMay 2023 - Today (3 years and 1 month)Dubai City, United Arab Emirates•Developed and executed a patient-centric Customer Experience (CX) strategy to determine Connected Health North Star- aligned with enterprise transformation goals, across PureHealth’s network of hospitals, clinics, and digital health platforms.•Directed end-to-end process re-engineering initiatives across CX and support functions, aligning workflows with back end ops, operational and clinical guidelines, and functional KPIs.•Oversaw the implementation roadmap for Salesforce Health Cloud & Marketing cloud CRM, enabling a 360° patient view, unified engagement workflows, and integration with the Cerner EMR system.•Designed and launched AI-driven service tools including chatbots, WhatsApp messaging, and automated outbound campaigns to improve access, reduce manual workload, and enhance continuity of care
- Ibex Smart CommunicationsCo Founder & CEOTECHJuly 2013 - May 2023 (9 years and 10 months)Dubai City, United Arab EmiratesFounded a B2B digital services company serving mobile operators across MEA. Full P&L ownership; led sales, commercial strategy, product management, and operations.▸Scaled business from zero to USD $4M annual revenue within 3 years; sustained profitability over a decade.▸Built and managed delivery/operational network across UAE, Iraq, Nigeria, Zimbabwe, and Pakistan.▸Led enterprise solution selling for digital transformation and customer engagement platforms to tier-1 telecom operators.▸Managed end-to-end product lifecycle from feasibility through launch and post-sales optimisation.
- ThalesRegional Director Telecom Sales - METNATELECOMMUNICATIONSJune 2007 - July 2013 (6 years and 1 month)Bur Dubai, United Arab Emirates▸Consistently delivered ~€40M annual revenue target; grew telecom solutions portfolio by 28% to €7M over 3 years.▸Closed the largest-ever purchase order in Gemalto's regional history: a $18M multi-year SIM and solutions deal.▸Negotiated complex mid-to-long-term deals for OTA platforms, subscriber registration, mobile advertising, and CX solutions.▸Increased smart card ASP (Average Selling Price) by 21% despite intensifying competition from low-cost suppliers.▸Grew Gemalto's telecom business unit market share by 4% year-on-year across the METNA region.▸Led regional partner acquisition, pricing, segment analysis, and reseller management for 10+ markets.
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