Description

A highly strategic and conscientious communications leader who has represented both small and globally known brands and has demonstrated versatility through transitions into new sectors. A strong background in tourism and hospitality PR is enhanced by experience in the start-up ecosystem where responsibilities broadened to include change management, internal communications, marcomms, content copywriting and stakeholder relations.

I am a creative thinker, an effective communicator and a dedicated storyteller. I love digging deep into brands to find the angles that will resonate with the target audience and developing the right tone of voice to connect with that audience.

My experience includes working with some clients for many years, but I've also enjoyed taking on ad hoc projects for as short as three or four days when clients just need help producing content, deciding on sensible strategic directions or mapping out tactics. While I specialise in PR, I've often worked closely with colleagues in marketing, branding and social media to flesh out plans that work across various platforms for maximum impact.

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Various
Freelance Strategic PR and communications director
February 2022 - Today (4 years and 4 months)
Since ending maternity leave in February 2022, I have been working in a freelance capacity across various projects and industries. I work with Platform 195 on an ongoing basis to handle PR activity for new clean energy brand Egg; and additionally am managing the enrichment programme for Brand USA Travel Week U.K. & Europe with Hills Balfour. Alongside these, I am undertaking ad hoc projects around PR, content and strategy for a number of start-ups within the travel and hospitality sectors
Platform 195
Consultant PR director
March 2022 - Today (4 years and 3 months)
London, UK
Platform 195 is a Retail Media Solutions and Marketing Agency that blends award-winning creativity, media, technology and data. The company delivers highly effective, integrated marketing campaigns across partnerships, brand and product within the travel industry and beyond. Within Platform 195, I lead on public relations for clean energy brand Egg (www.crackingenergy.com)
EGG
Agency-side PR consultant (with Platform 195)
March 2022 - Today (4 years and 3 months)
Egg (www.crackingenergy.com) launched in February 2022 and offers the UK's first subscription-based home chargepoint for electric vehicles (EVs), costing just £30 per month. The company also provides solar panels and batteries for homeowners looking to self-generate and store energy.