About Kate
I help established Amazon brands and agencies build smarter advertising structures, optimize performance, and scale profitably across Europe.
Over the past decade, I’ve managed multimillion-euro budgets and developed full-funnel advertising strategies for premium brands in categories such as Home & Kitchen, Lifestyle, and Electronics. My focus is on data-driven decision making — identifying wasted ad spend, refining campaign segmentation, and implementing strategies that balance efficiency with growth.
What I can help you with:
Amazon PPC audit and performance roadmap
Branded vs. non-branded strategy optimization
Full-funnel advertising structures (SP, SB, SD, DSP)
Cross-marketplace strategy (UK, DE, FR, IT, ES)
Brand defense and growth acceleration
How I work:
Flexible and collaborative — I can support you as a strategic partner, or work behind the scenes as a white-label consultant for agencies. Every project starts with clear goals, transparent reporting, and measurable outcomes.
If you need a calm, analytical partner who can turn Amazon data into meaningful strategy — let’s connect.
English
Native or bilingual
Spanish
Basic
Russian
Native or bilingual
German
Basic
Can work on-site
Valencia (up to 50km)
Experience
- FreelanceE-commerce ConsultantE-COMMERCEJanuary 2024 - Today (2 years and 5 months)Valencia, Spain• Increase advertising sales by up to 83% and total retail sales by 86% year-over-year, by implementing full-funnel marketplace strategies, refining sponsored ad targeting, and integrating performance-based optimization techniques across Amazon, Walmart, and Google Shopping platforms.• Improve Return on Ad Spend (ROAS) by 50% and reduced Cost-Per-Click (CPC) by 19% through robust bid automation, dynamic keyword segmentation, and continuous A/B testing, leveraging advanced analytics and real-time marketplace trends to drive campaign efficiency.• Generate $800,000+ in additional Q4 revenue through strategic seasonal promotions, cross-channel alignment of advertising initiatives, and thedevelopment of conversion-centric landing pages tailored for high-intent audience segments across various marketplaces.• Develop media planning frameworks tailored to each product lifecycle stage, incorporating competitive intelligence, performance forecasting, and SKU-level prioritization to enhance ad spend efficiency and drive incremental revenue growth.
- Buy Box ExpertsAdvertising ManagerJanuary 2022 - January 2024 (2 years)Utah, USA• Increased client advertising revenue by up to 70% through strategic bid management and campaign restructuring, including realignment of keyword targeting, funnel optimization, and leveraging Sponsored Display retargeting to boost conversion rates at scale.• Managed monthly ad budgets exceeding $500K across Sponsored Products, Sponsored Brands, and DSP campaigns, while maintaining profitability and aligning investment strategies with brand lifecycle phases and performance benchmarks across multiple e-commerce verticals.• Mentored junior advertising specialists and supported cross-functional collaboration on launches and promotional initiatives; implemented internalperformance tracking frameworks and led weekly training sessions to ensure alignment with evolving advertising best practices.• Led brand media performance reviews with internal and external stakeholders, using custom-built reporting dashboards and attribution modeling to drive transparency, strategic pivots, and long-term customer acquisition planning.
- ArtezaAdvertising and Product Development StrategistJanuary 2020 - January 2022 (2 years)Florida, USA• Developed and executed cross-functional advertising strategies across Amazon using full-funnel targeting, seasonality trends, and product lifecycle insights to enhance SKU prioritization, maximize conversion potential, and align ad spend with revenue goals.• Created and optimized Sponsored Products, Sponsored Brands, and Display campaigns by refining keyword segmentation, audience targeting, andbidding strategies to boost traffic volume, engagement rates, and incremental revenue across domestic and international marketplaces.• Achieved a 25–40% ROAS improvement through rigorous bid optimization, negative keyword implementation, and campaign restructuring whilemaintaining profitability and scalability across multiple product categories and sales channels.• Drove successful product launches into Top 100 Best Seller rankings by executing keyword velocity planning, enhancing listing content, anddeploying pre-launch ad sequences to build early sales momentum and increase visibility.• Conducted quarterly advertising audits and reporting reviews to identify underperforming SKUs, reallocating ad budget and refining creative direction based on market performance, customer behavior, and media effectiveness.
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Education
- Master of Business Administration (MBA)Unicaf University2025Master of Business Administration (MBA)
- Bachelor of ArtsBelarusian State University2012Bachelor of Arts