Description

Executive and consultant with over 20 years’ experience managing marketing and communications for an iconic luxury brand and its licensed partners. Scope includes ideating, copywriting, and editing marketing materials, managing public relations and creative agencies, producing photo shoots, and overseeing events and productions.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

New York (up to 50km)

MARC JACOBS
MARKETING BRAND CONSULTANT
PRESS AND MEDIA
August 2014 - Today (11 years and 10 months)
Charlottesville, United States
Manage partnership between Marc Jacobs International and its fragrance and beauty licensors. Direct marketing decisions for the brand and manage relationships with creative teams. Oversee the production of ad campaigns, the creation and copywriting of marketing materials and content, and all in-store activations and GWPs. Collaborate with licensor to create press plans for Designer, branded events, and press materials. Work with Licensee and Designer to interpret and execute the creative vision for product development and advertising.
MARC JACOBS RTW
COPYWRITER
March 2023 - May 2024 (1 year and 2 months)
Filled in for full-time copywriter and edited other copywriters work for E-Comm, Social Platforms, SEO and product copy for 40th anniversary. Communicated new products through brand voice adding personality and edge to marketing materials.
MARC JACOBS
VP COMMUNICATIONS
November 1999 - July 2014 (14 years and 8 months)
New York, United States
Publicist to Marc Jacobs and Robert Duffy (President). Responsible for leading and managing the communications department. Oversaw all communications with press, publicists, cross-platform media, and licensed partners. Worked with partners in Europe, Middle East, and Asia to manage marketing and branded content. Collaborated on creation and placement of ad campaigns in multiple categories. Worked in partnership with LVMH to manage Designer's messaging across his namesake brand and Louis Vuitton.