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Katey RobertsKR

Katey Roberts

Social Media Editorial - Content Strategy & Brand

€463/day
Manchester, GB
3-7 years

Average response time: 1 hour

About Katey

Experienced Head of Social Media with over 5+ years in the industry. Former LADBible, Social Chain and currently Head of Social for the fastest-growing gaming and esports publication in the UK.

- Social Strategy Development and Implementation
- Content Creation / Delegation
- Paid Social Media Knowledge
- Brand Development
- Can provide staff training on Social
- Full understanding of Editorial Media Law
- Editorial Strategy Development and Implementation
- Copywriting
- SEO Advice
- Content Partnership Experience

Working on some of the biggest digital media brands in the world right now, I have amassed an incredible knowledge and understanding of how to achieve results in an SEO-driven world, while still building a brand identity.

I've worked on beauty brands, lifestyle, gaming, general news, and entertainment.
Achieved 1,000,000 daily traffic from a page that previously had 70,000 page views a day within three months of working on the brand.
  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • GGRecon
    Head of Social
    July 2022 - Today (3 years and 11 months)
    Manchester, UK
  • GGRecon
    Social Lead
    December 2020 - July 2022 (1 year and 7 months)
    Manchester, UK
    Millions of website users each month and several hyper-engaged sub-network social community pages holding d a strong authority and trust, reaching tens of millions of users each month. We are an esports and gaming publication based out of Manchester in the UK. With a social network of over 1 .3m followers reaching 18m+ people and delivering tens of millions of video views every month. GGRecon Facebook: 130K followers, one of the highest engagement rates on our content per month (according to Crowdtangle). Instagram: 10K followers. TikTok (Verified) : 40K followers. Twitter (Verified) 18K followers. Our Sub Brands - Pokemon Universe (https://www.facebook.com/PokemonGoUniverse1/) – A hyper-engaged fan built community page focusing on everything Pokemon! We are all massive lovers of Pokemon at GGRecon and having a sub community based on something we all love was a perfect fit. The page currently has 853k followers and growing, broken down as 66% men, 34% women with 84% of our followers aged between 18-34 and predominately within NA & UK. Call Of Duty Hub (https://www.facebook.com/codhub2021/) – The number one space for Call of Duty fans on Facebook. Over at CoD Hub, we have a truly engaged audience that eats, sleeps and breathes the Call of Duty franchise. Despite our 127K following, our monthly reach continues to average around 3.6 million organically. We don't just know what our audience wants - we always cater to what it needs. 3.6 million monthly impressions, 600K+ organic engagements. Apex Legends Plays (https://www.facebook.com/apex.legends.plays/) – Our Apex Legend page is a force to be reckoned with, and despite being one of our smallest brands, it brings some of the biggest numbers. Averaging 600K engagements per month, including 2.5 million organic reach and 2.4 million organic video views on our content. From NA to the UK, our demographic covers predominantly between 18-34, ranging between 90% men and 10% women.
  • GGRecon
    Trending News Editor
    July 2020 - April 2021 (9 months)

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Education

  • Bachelor's degree, Film and Media Studies
    The Manchester Metropolitan University
    2017
    Bachelor's degree, Film and Media Studies
  • BTEC National Diploma, Creative Media Studies
    KIDDERMINSTER COLLEGE
    2013
    BTEC National Diploma, Creative Media Studies

Skill set (14)

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