Description

Hi there! I am Katherine, a social media & influencer marketer based in the UK specialising in the beauty & wellness industry

What I Can Provide

👩🏻‍💼End to end Social Media Management & Optimisation

🌱Community Management

👯‍♀️Influencer Discovery + Management

📈Analytics + Social Media Insights

📸Content Creation + Video Editing

✏️Copywriting + Captions

Competencies

🎞️Final Cut Pro

🎨Canva

💻Google Suite

✂️Capcut

I am open to working on all different types of projects. Let's connect to chat more about your needs!

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Philip Kingsley
Social Media & Influencer Executive
FASHION AND COSMETICS
July 2022 - Today (3 years and 11 months)
📈Led Social Media Strategy on all platforms, in particular TikTok that saw +53% follower growth in Q4 2022
📸Attended Social Media shoots to create owned content including textures, giveaway, campaign-led and BAU content
🌱Maintained and sought relationships with a wealth of beauty, hair, fashion, and lifestyle influencers through organic seeding & gifting
🍾Attended and planned influencer events in conjunction with new product launches
💻Executed day-to-day Social Media Management through responding to comments & DMs, scheduling posts, and copy & caption writing
🎨Briefed Social Media Designer on the creation of still and video assets through Trello
Social media Community management Instagram Marketing Facebook Marketing Facebook Content marketing Influencer Marketing Influencer Content Creation
Italian Wedding Circle
Social Media Manager
HOSPITALITY
March 2022 - September 2022 (6 months)
👨‍👩‍👧‍👧Daily Social Media Management through concept to creation
📈Researched and led trend analysis within the Wedding industry
🎨Created Reels & Carousels through platforms like Canva
🤝Conducted daily community management to ensure comments & DMs were responded to
Social media Community management Instagram Marketing Instagram Content marketing
Dermatica
Social Media Coordinator
FASHION AND COSMETICS
May 2021 - July 2022 (1 year and 2 months)
👩🏻‍💼Managed 4 social channels including Instagram, Facebook, Twitter and TikTok ⚡️Implemented Social Media Strategy that saw a +121% follower growth on TikTok in 2 months and +21.86% on IG
✨Collaborated and managed over 50 micro-influencer relationships to increase brand awareness through UGC
📊Conducted and reported on weekly, monthly and quarterly statistics that contributed to wider business OKRs
👨‍👩‍👧‍👧Led a community management project through the launch of Dermatica's own Facebook Group that has reached over 1.1k members within 2 months
Community management Social media Instagram Marketing Facebook Marketing TikTok Influencer Marketing