Description

A Communications and Brand expert with almost 10 years of experience, Katie has led the brand positioning and communications strategy for a number of fast growing tech companies. Katie has lots of experience delivering integrated marketing campaigns across brand, PR, events and social media, and has written engaging copy and thought leadership for a number of FMCG brands, as well as fintech and health tech.

Katie has a strong attention to detail and is empathetic and thoughtful towards her audience and coworkers.

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Accurx
Head Of Communications
HEALTH AND WELLNESS
June 2021 - December 2022 (1 year and 6 months)
Established in 2016, Accurx today is one of the UK's fastest-growing tech scale-ups. Today, Accurx is used in over 98% of GP practices and 50% of NHS Trusts.

I was responsible for setting the communication strategies to convince NHS decision-makers of the tech solutions that are needed to improve communication across all health and care settings. I’ve shaped Accurx's identity and voice and impacted organic growth with increased brand awareness, press coverage, and website and social media engagement. My responsibilities include:
● Overseeing a team across PR, Social Media, Content and Brand Design
● Aligning leadership to the vision of the comms function and supporting our founders to distil our vision and strategy into a pithy storyline
● Creating compelling thought leadership and campaigns to influence policy
● Crisis and incident comms
● Product launches, pitch decks, events and email marketing
● Internal comms and employer brand

Highlights include landing Series B announcement, publishing a whitepaper to support GPs, and relaunching our brand and website with a 55% increase in website traffic.
Public relations Copywriting Social media Proofreading/Editing Branding Internal communication product marketing Team management
Trussle
Head Of Communications
BANKING AND INSURANCE
January 2020 - Today (6 years and 5 months)
London, UK
I oversaw all brand and communications activity, delivering a campaigning approach to help transform the mortgage industry. Securing 1,500+ press mentions a year and growing brand awareness by >30%, my responsibilities included:
- Defining, delivering and driving Trussle's quarterly and long-term communications and brand strategy
- Aligning Trussle's brand, purpose and culture
- Liaising with internal stakeholders, including senior leadership and company spokespeople, to ensure business news is supported through PR initiatives and messaging is standardised across all customer, investor, partner and employee communications
- Managing a growing team and external agencies (PR, SEO, brand & creative)
- Managing and delivering corporate communications and handling crisis communications
- Managing relationships with journalists, influencers and industry stakeholders
- Overseeing and leading all company-wide internal communications and processes
MHP Mischief
Account Manager
January 2016 - January 2018 (2 years)
London, UK
Worked across a mix of significant agency clients including Vodafone, Direct Line, Ella's Kitchen, Cunard Line and This Girl Can. Responsibilities included planning and launching brand campaigns across press, social and digital; managing social media platforms and influencer campaigns; organising large scale events; being a part of Mischief's marketing team, owning award entries and blog content. Campaign award wins include:
- Sabre Awards 2018, Large Budge: Direct Line with A Smart Strategy for a Smart Crossing
- AMEC Awards 2018, Public and Not for Profit Sector: This Girl Can (Sport England)