Description

I turn complex data into clear stories that help brands prove impact, fuel creativity, and make smarter decisions. Most recently working on unlocking behavioural signals and crafting measurement frameworks.

Languages

English
Native or bilingual
French
Conversational

Workplace preferences

Can work on-site

London (up to 50km)

Born Social
Data and Insight Director
July 2025 - Today (11 months)
Provided strategic insight and measurement for global brands, building frameworks to evaluate social-first campaigns.
Delivered reporting that connected creative performance to business outcomes, and advised teams on data storytelling, audience behaviour, and platform effectiveness.
Burson
Associate Director, Data & Intelligence
November 2024 - May 2025 (6 months)
London, UK
Developed measurement frameworks and performance reporting for global communications campaigns. Translated complex data into clear insights for senior stakeholders, demonstrating the impact of earned, social, and paid media.
Partnered with client teams to shape strategy, optimise storytelling, and evidence business outcomes through data.
Attention Seekers & Push Live
Head of Insight & Data Strategy
April 2021 - July 2024 (3 years and 3 months)
London, UK
Led the data and intelligence function, building measurement frameworks and data storytelling for global clients. Partnered with C-suite to shape strategy, developed new data products, and co-created a patent-pending fan identification process. Managed analysts and developers to deliver insight that drove client growth across multiple sectors.