About Katie
English
Native or bilingual
Spanish
Basic
Experience
- Square VanillaFreelance Digital Marketing ConsultantDIGITAL AND ITJanuary 2005 - Today (21 years and 5 months)Barcelona, Spain• Designed and optimised over 50 Squarespace websites for clients across diverse industries, focusing on SEO-friendly design and user experience.• Developed and implemented comprehensive SEO strategies, leading to a 30-40% average increase in organic traffic for clients.• Planned and managed social media campaigns across platforms like Instagram, LinkedIn, and Facebook, achieving significant follower growth and engagement improvements.• Conducted technical SEO audits and implemented fixes to improve search rankings and site speed.• Collaborated with small businesses to create customised marketing plans that aligned with their content, goals and budgets.
- Digital Solutions AgencyDigital Marketing ManagerJanuary 2010 - January 2015 (5 years)• Oversaw the planning and launch of multiple websites, ensuring responsive and visually appealing layouts.• Developed and executed social media strategies that increased brand visibility and lead generation in line with SEO tactics and strategic plans.• Provided clients with detailed performance reports and actionable insights to optimise their digital marketing efforts.
- Independent CompaniesWeb Designer & SEO SpecialistJanuary 2000 - Today (26 years and 5 months)• Created and managed websites for local businesses, focusing on user-friendly design and search engine visibility.• Pioneered early SEO tactics, adapting to algorithm updates to maintain competitive rankings for client sites. I was one of very few women in the UK at the start of digital use in business environments.• Provided training courses to small business owners on maintaining and updating their digital presence from a social media and SEO perspective.
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Education
- Bachelor Hons in Travel and TourismHull and Brighton University1997Bachelor Hons in Travel and Tourism
- Certified Squarespace SpecialistCertified Squarespace Specialist