Katrina Howell

A proven creative and design leader with 20+ years London agency experience with pioneering spirit and tenacity in leading the conception, design and production of exceptional, persuasive, original and memorable branded user experiences. My work sits at cross-point of creativity, strategic insight and innovation as a visual storyteller, senior creative and skilled design practitioner. In the rigour of global advertising and digital agencies, fast moving creative broadcast industry and boutique design agencies. Crafting award-winning, culturally defining brand identities and multi-platform and digital first innovations that delighted and captivated audiences across the BBC & UKTV portfolio, FOX Global, Dreamworks, Mercedes-Benz, Nissan, HSBC, Shell Global, HM Gov, Icon Fitness, Textron Aviation & LVMH. Winning over twenty industry awards for creativity and innovation including Cannes Lions, Clio’s, BIMA’s, Webby’s, Promax BDA and The Drum.

Pioneering spirit and tenacity in championing projects which define on brand strategies and translating into insight driven brand identity and customer focused branded user experiences which raise the bar higher. Visual storyteller and skilled design practitioner and in recent years collaborating with global teams and creating complex design systems for high profile clients in Figma. That can reach, surprise and delight audiences based on empathy and equally high levels of creativity which change perceptions. Been lucky to been part of a world-class brand identity teams and helped create some of the most famous and effective brand identities in the world across multiple platforms.

Beyond creativity, I am hugely passionate about team management. Growing, nurturing and inspiring cross-discipline teams in fast paced environments, which colleagues tell me is inspirational.