Katy Lindemann

Transitioned from freelancer to strategy partner, joining management team to lead brand and business strategy practice. Delivered c.30% of overall revenue through repeat business and WPP Group referrals.

Helmed multi-year marketing transformation programme for a leading Irish bank, successfully overtaking competitors to become the country’s most valuable financial services brand:

Defined the UK market entry for an international legal education provider. Secured executive buy-in for a radical new strategic vision, leapfrogging incumbents to capture the largest market share within 2 years of launch.

Created a new customer value proposition for the same client’s US business, delivering a return to growth after several years of declining market share and sustained single-digit losses.

Built capability at scale for a global agtech client via co-development of a data learning and cultural change programme, upskilling 3,000 people across 90 countries.

Developed a B2B digital marketing upskilling and cultural change programme for a global commercial bank, to build martech capability after top-down transformation initiatives had failed.

Increased revenue by 220% year on year via ‘land and expand’ sales strategy.

Overhauled internal resource management and capacity planning processes, enabling more efficient employee utilisation and project pipeline management.

Independent strategy consultancy for agencies, consulting firms and in-house teams, leading initiatives to future proof brands, transform businesses from end-to-end and inside-out, and support organisations to grow, adapt and respond to change.

My work includes a diverse mix of freelance assignments, contract roles and interim leadership positions, with experience of a range of projects across multiple industries, sectors and territories. This enables me to look at problems from every angle and bring a fresh perspective to my conversations with clients, helping them to see, think, and act differently.

Enabled Big Four consulting practice to compete in strategy services market by creating innovative brand positioning and thought leadership platform.

Aligned process, operations and service delivery to customer needs for $4BN global pharmaceutical client.

Defined end-to-end experience framework via design and facilitation of workshops.

Translated major UK university’s ambition to become a digital-first institution into a tangible vision and organisational plan for change. Pitched and won board investment for 3-year transformation programme.

Collaborated with innovation unit of multinational insurance provider to inject start-up culture into a legacy financial services business.

Photobox | Head of Experience Strategy (18 months)

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Appointed to interim leadership team responsible for executing a £2M digital transformation programme. Parachuted in to fast-track operational change and modernise product and design capabilities via the establishment of an in-house transformation unit.

Implemented a new operating model to deliver digital propositions at speed, successfully delivering a full technical replatform, eCommerce redesign and app relaunch within 18 months. Managed a cross-functional team of 45 people, based in 3 European locations.

At Naked I worked primarily on total end-to-end communications planning and brand strategy across bought, owned and earned channels.

Creating a successful regional test for a partnership-led activation campaign to encourage teens to carry & use condoms for the government sexual health campaign - changing behaviour more effectively than advertising alone had ever been able to do.

Working with a multidisciplinary team of people to create an expression for Nokia's sustainability vision and a platform to communicate it in an engaging way - winning the 2008 Green Awards Grand Prix for the ‘power of we:’ programme.

The development of an activation framework to guide the local market application of Vodafone’s new ‘power to you’ positioning – creating toolkits & workshops to help the markets ensure this new positioning lived and breathed through every aspect of their brand communication.

Running ‘Fit for the Future’ workshops for Coca Cola to help their global marketing teams understand how to take advantage of new technology and change the way they practiced marketing, in order to realise the Coca Cola 2020 business vision.

Named as one of Media Week's 30 Under 30 in 2009