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Kelsey HoffmanKH

Kelsey Hoffman

Project Management & Business Development

€580/day
London, GB
8-15 years

Average response time: 1 hour

About Kelsey

I am a freelance professional with extensive experience in various fields such as business development, brand strategy, project management, and operational improvements. I possess the ability to simplify complex information into compelling presentations, making me a valuable asset in creating brand presentations for potential business partners or investors. My expertise in business development allows me to identify and pursue new opportunities, while my knowledge of brand strategy ensures that the brand is properly positioned in the marketplace. I have a proven track record in project management, ensuring that projects are executed efficiently, on time, and within budget. Moreover, my skills in operational improvements enable me to optimize processes, increase efficiency, and reduce costs for businesses. Overall, I believe that my diverse skill set and experience make me a highly skilled and versatile individual who can contribute significant value to any business.

Business Development:

Market research and analysis
Strategic planning
Sales and marketing
Networking and relationship building
Negotiation and deal-making
Innovation and creativity
Customer service and relationship management

Brand Strategy:

Brand identity development
Brand positioning and messaging
Brand architecture
Competitive analysis
Consumer behavior research
Marketing communications planning and execution
Digital marketing and social media strategy
Metrics and analytics
Creative thinking and problem-solving
  • English

    Native or bilingual

Can work on-site
London (up to 50km)

Experience

  • Peep Club
    Director of Business Development
    March 2021 - Today (5 years and 3 months)
    London, UK
  • Paula's Choice Skincare
    Chief Of Staff
    October 2021 - April 2023 (1 year and 6 months)
  • Paula's Choice Skincare
    Chief Of Staff
    E-COMMERCE
    August 2019 - March 2020 (7 months)
    Seattle Metropolitan Area, WA, USA
    Strategic
    ● Collect, prepare and edit presentations for the CEO. This includes presentations for the board of directors, monthly company meetings, team offsites and confidential information presentations for potential business partners or investors.
    ● Act as the first point of review for presentations, analyses and proposals requiring CEO’s approval.
    ● Support the CEO in the strategic planning process and monitoring of business KPIs.
    ● Organise documentation and help to prepare the CEO for meetings and events. Attend meetings with and on behalf of the
    CEO, and take minutes in internal meetings and follow up on action items.
    ● The ability to maintain good judgment and successfully navigate multiple priorities in a fast-paced environment. Both critical
    thinking and strong research skills were key to success in this role.
    ● Adhoc projects and stretch assignments on behalf of the CEO in support of key corporate initiatives or closing operational
    gaps.
    Employee Communications & Culture
    ● Drafted all company communications and change management plans related to internal communications, company initiatives and culture
    ● Developed and planned monthly company town hall meetings - drafted agenda, talking points, and presentation
    ● Head of the company culture and events committee which is a cross-functional teams that discuss, plan and drive all company culture matters as well as planned team building events
    Budgeting
    ● Cost centre management and processing executive expense reports.
    ● Assisted the CFO in preparing monthly and quarterly financial updates for the board of directors.
    ● Supported the CFO in the annual budgeting process.
    ● Assist the CFO as required with the preparation of other management or financial information.

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Education

  • Bachelor of Arts
    Seattle Pacific University
    2008
    Bachelor of Arts (B.A.), English Literature (British and Commonwealth)

Skill set (10)

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