Ho Leung Wong

• Conceptualized and designed a visually impactful campaign identity for a flagship Design Award Competition in Asia that effectively differentiated the competition and resonated with the design community, resulting in increased participation and brand awareness of the competition for 4 consecutive years. Collaborated closely with cross-functional teams, including marketing, event planning, and PR, to ensure brand consistency and alignment across all marketing and promotional materials, including print and digital advertisements, social media graphics, poster, leaflet, video and event signage.

• Led successful rebranding project, transforming China-based manufacturer from OEM supplier to branded products and generating RMB10M increase in sales turnover within 2 years. Designed new visual brand identity, including logo, color palette, typography and guidelines, positioning company as quality brand in the market.

• Presented branding strategy and design concepts to executive leadership and stakeholders, effectively communicating rationale and potential impact on client's growth and success.

• Develop cover design, typesetting layout, infographics and data visualizations to convey complex information in a visually compelling way for corporate annual report publications from concept to print production.

• Collaborated with the creative director to develop over 20 successful advertising projects that positioned clients as leaders in the Asia market.

• Provided art direction, video and motion graphics support for storyboard illustrators, motion graphics designers, and TV commercial directors to ensure the effective execution of creative concepts.