Kemal Şimşek

Use consumer research to drive and deliver PerfectDraft OmniChannel product strategy in order to change the way returnable kegs are bought and returned in Europe.

PerfectDraft is the best way to enjoy beer at home. This elegant machine cools the six-litre kegs down to 3ºC, ready to be served. With PerfectDraft OmniChannel, we aim to own the off-line journey, to bridge it to our online value proposition, in order to offer a unified market approach and elevate the overall customer experience.

Corporate Start-up Founder.

Restaurant, bar and shop managers lose valuable time curating and ordering their rotational craft beer range. At the same time, craft beer brewers are looking for client portfolio and distribution infrastructure to reach the vendors.

Beer Hawk FRESH saves bar, restaurant and shop owners time by allowing them to order from all their trusted breweries in a single place. All delivered cold if needed, and in a single delivery. Beer Hawk FRESH drives efficiencies for both breweries and vendors while offering New Business to all parties involved.

► Responsible for Investment Rounds, Full Commercial Cycle, Product/Market Fit and Stakeholder Management.

► Responsible for driving sales and executing our ambitious growth strategy for the UK market.

Driving exponential customer acquisition and profitable growth as Sales Manager.

Working closely with the eCommerce Director and Vice President.

► Supporting a team of 2 front-end and back-end developers working at scrum as Product Manager while applying user-centric design. Managing a team of 4 sales representatives to drive brewery listings with vendors.

► In charge of the end-to-end digital experience for business owners (restaurants/bars/hotels/etc.) and Breweries.

Collaboration with Product, IT, Operations, Legal and Finance as Project Manager.

We provide consulting services to FMCG brands worldwide.