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Kerry LancasterKL

Kerry Lancaster

Research & Insights Sr Director, 12+yrs experience

On-demand
Liverpool, GB
8-15 years

Average response time: 1 hour

About Kerry

ABOUT ME:

✅ Senior leader with 12+ years of experience in consumer insights, research and strategy roles
✅ Proficient in quant & qual research techniques - from research design, through to execution, analysis and reporting
✅ Ex. The Wall Street Journal; The Times & Sunday Times, News UK
✅ Client and agency-side experience
✅ Lived and worked in US, EMEA and APAC; versed in working across time zones and in different cultural settings

Having most recently led the Customer Intelligence team for The Wall Street Journal, I am now pursuing a career in freelance and consulting work.

I am passionate about helping organisations make informed decisions based on data-driven insights, with the purpose of better serving customers, developing leading edge products, and achieving commercial and strategic goals.
  • English

    Native or bilingual

Can work on-site
Liverpool (up to 10km), London (up to 10km)

Experience

  • KL Insights
    Insights & Research Consultant
    June 2023 - Today (3 years)
  • The Wall Street Journal, Dow Jones
    Senior Director, Customer Intelligence WSJ
    PRESS AND MEDIA
    August 2015 - June 2023 (7 years and 9 months)
    United Kingdom
    Other roles held:
    Acting VP, Customer Intelligence
    Customer Intelligence Director
    Customer Intelligence Manager
  • Kadence International
    Senior Insights Executive
    March 2015 - July 2015 (4 months)
    Singapore

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Education

  • BSc in Product Design
    University of Sussex
    2010

Skill set (4)

Categories

  • Other