Description

A results-driven professional with 20+ years of experience leading corporate sales, marketing and operations for small to large multi-national companies across diverse industries in the UK and overseas.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

3GL Events (3glevents.com)
Director
September 2024 - Today (1 year and 9 months)
London, United Kingdom
An Event Management Company that specializes in creating unforgettable experiences.

Our team of experts is dedicated to making your event a success. From Trade Exhibitions & Conferences to Sporting Events, Awards Ceremonies, Concerts & Festivals, we have a solution for all your event needs.

- Event Management
- Launch Events
- Re-vamp Current Events
- Geo-clone Events
- Logistics, Marketing & Sales
- Investment
Events Marketing
Chambers and Partners
Global Head of Events
LEGAL
December 2019 - September 2024 (4 years and 9 months)
London, United Kingdom
Global Head of Events with responsibility for strategic and operational delivery of P&L, budgets, sales, marketing, content, operations and management of events team across 22 awards and forums taking place globally.

Delivered leadership that resulted in a minimum 35% every year

Highlights:
Introduction of 6 new events delivered over a 4 week period. Bookings of 167% against target and contributing 33% of total revenue for the financial year.
Grown a dynamic team increasing headcount by 150% and restructuring to improve team output and customer experience.
Enhanced existing events with additional elements to improve attendee participation and sponsor ROI, as well as adding new events in key jurisdictions to support the company growth plan.
Events Marketing Partnerships Communication
Westrade Group
Sales & Marketing Director
September 2017 - December 2019 (2 years and 3 months)
London, United Kingdom
Dynamic strategic and operational event director with responsibility for P&L, sales, marketing, operations and management of event team across a range of portfolio's taking place in the UK and Internationally.

Highlights:

• OSX Tech Event Launch: Year 1 achieved 127% of event sales target. Event focused on Digital Disruption - AI, RPA, Cloud, Big Data, IoT & Blockchain.

• ARLA Event: Tasked with growing revenue & attendance. Delivered 136% revenue and 163% attendance.

• Trenchless Asia Event: Utilised my skills to geo-clone their existing product into Jakarta. Built partnerships within the Indonesian government.

• All Event Responsibilities: CRM / Database Building, Website / SEO Management, Email Marketing, Social Media, PPC / Digital Advertising, Direct Mail, Mobile Marketing, Personalised Campaigns, Negotiate Contra Deals, Telesales, Managing Marketing Team, Budgets & Forecasting, Speaker Management, Reporting and Industry Research. Experience of working remotely with International teams and solo International travel to build industry networks.
Events Partnerships Salesforce