Khaled Abdelaziz

• Category Marketing plan development and road maps through Omnichannel and digital marketing techniques.

• Manage all ATL and BTL activities in relation to branding pharmaceuticals, cosmeceuticals, nutriceuticals portfolio.

• ROI, KPIs, deliverables analysis through IQVIA, EuroMonitor and Oracle equos and Google analytics.

• Lead innovative pipeline by leveraging insights and analytics in support of brand’s strategic direction, priorities and market share objectives.

• Oversee and drive all aspects of product development lifecycle for global vendor brands.

• Drive B2B and B2C relationship as main point for all new product development and brand activities

• Analyze business, competition and trends to identify product needs, gaps and opportunities

• Manage the development and execution of the category’s new product development process

from ideation to launch including (but not limited to) developing briefs based on consumer insights and opportunity, defining objective and strategy, recommending cost of goods and pricing targets and identifying target claims and storytelling

• Strategize and align the development of new products with category refreshes and customer seasonal requirements

• Works closely with the Sales team to manage client relations and the approval process; creative team and package development team on artwork process, including routing and proofreading; and with all internal cross-functional teams to manage and drive projects internally

• Work with R&D team with Global Vendors on the development of new product formulas and creation of lab briefs

• Maintain comprehensive knowledge and understanding of the beauty industry trends and competitive environment in B2B and B2C and digital marketplaces

• Build and develop and lead a team of brand managers and marketers as we grow.

• KOLs relationship and key account management in Saudi Arabian market and Global figures to exchange experience and updated techniques.

Digital and Omnichannel Marketing

Retail, FMCQ, Pharma, Beauty, and Cosmetic luxury brands

Jobduties and responsibilities:

•Conduct market research and marketing plans of new & current company cardio-metabolic portfolio that are distributed by ARAC and manufactured by SPIMACO and its licensors and partners in Saudi private market.

•Interface with customers and gather product information to achieve quantitative and qualitative company goals.

•Provide content for development of marketing materials, sales presentations, and training programs.

•Coordinate customer evaluations for developing assigned portfolio.

•Manage portfolio of on-market and new products in Saudi Arabia private market

•Responsible for product life cycle management.

•Building relations with key opinion leaders and building loyalty board of customers.

•Transformational leadership in the organization by using branding techniques by analyzing of brand and marketing efforts efficiency, analysis of competitors' marketing and brands and increasing brand attractiveness and equity and ensure brand adherence and applying branding tactical perspectives to assure best brand performance practice.

•Coordinate with all other stakeholders and advertising agencies to conduct all marketing campaigns (ATL, BTL, DTC, PR, Digital, social media, Mega-event management, one to one selling materials) to achieve departmental objectives.

•Working on P&L to gain maximum revenue using efficient budget control techniques to ensure cost efficiency and tracking the performance of commercial operations variations affected by marketing and branding campaigns with progression of 8M SAR to 45M SAR in terms of sales with average expenses of 10% and achieving 40% gross profit ratio.

•Act as Group Brand Manager to support execution and controlling of tactical plans reporting to Marketing Manager with 3 brand managers reporting to me to work as a team to achieve company strategic objectives.