Description

Most Klaviyo accounts send emails. Very few are built to consistently grow revenue.

I build lifecycle systems for DTC ecommerce brands that increase conversion, repeat purchases, and customer lifetime value. Every flow, segment, and campaign has a clear role in the customer journey. No random sends. No disconnected promotions. Just structured retention designed to compound over time.

I take ownership of email as a growth channel, from strategy to execution to ongoing optimization. The focus stays simple: stronger retention, higher revenue per subscriber, and a system that scales with the brand.

If email is expected to drive real growth, it deserves real structure.

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Conversational
Filipino
Native or bilingual
Basque
Basic

Workplace preferences

Remote only

Primarily works remotely

Hydrotech Health Limited
Lifecycle and Retention Manger
E-COMMERCE
February 2026 - Today (4 months)
Donostia / San Sebastian, Spain
‣ Manage Klaviyo retention and lifecycle strategy for Hydrotech Health Limited across NZ and AU.
‣ Build, optimise, and monitor automated customer journeys, including post-purchase education, cross-sell, replenishment, and retention flows.
‣ Plan and execute email campaign strategy, including segmentation, send logic, deliverability protection, QA, UTMs, and performance reporting.
‣ Develop customer lifecycle roadmaps focused on improving repeat purchase rate, customer education, LTV, and Klaviyo-attributed revenue.
‣ Analyse campaign and flow performance, identify optimisation opportunities, and provide client-facing recommendations tied to revenue and retention growth.
Klaviyo Email marketing Lifecycle Marketing Retention Strategy Ecommerce Strategy
Ecommerce Boost
Full Klaviyo Strategist
March 2023 - Today (3 years and 3 months)
‣ Developed end-to-end email marketing strategies for multiple ecommerce brands.
‣ Built automated flows, campaigns, and advanced segmentation in Klaviyo.
‣ Led designers and copywriters, ensuring timely and on-brand delivery.
‣ Conducted A/B testing to improve engagement and conversion rates.
‣ Served as primary client contact, providing insights and strategic recommendations.
Klaviyo Email marketing Email design Microsoft Excel Google Sheets
Advendo.ai
Email Marketer / Ecommerce Strategist
January 2024 - January 2026 (2 years)
‣ Optimize ecommerce sales funnels to improve conversion rates and customer experience.
‣ Build and execute lifecycle email campaigns in Klaviyo, including flows and promotions.
‣ Identify upsell and cross-sell opportunities using behavioural data to increase CLV.
‣ Improve AOV through bundles, offers, and limited-time campaigns.
‣ Track KPIs and performance metrics to inform optimization strategies.
‣ Coordinate with cross-functional teams on inventory alignment and third-party integrations.
Klaviyo