Kiran Sidhu

• • Contracted to support the marketing and operational infrastructure of a boutique property management firm specialising in residential lettings, corporate housing, and local authority partnerships.

• • Local Authority & B2G Outreach: Developed communications and outreach materials to support engagement with local councils, drawing on direct experience of planning and compliance processes for new build and housing management projects.

• • Tenant Sourcing & Marketing: Managed property advertising across relevant portals, supported tenant sourcing and vetting, and conducted viewings — ensuring consistent, professional presentation of all listings.

• • Process & Systems: Designed internal workflows and communication templates covering tenant onboarding, compliance checks, and property administration — standardising processes to support a growing managed portfolio.

• • Compliance & Data Governance: Supported GDPR-compliant handling of tenant and landlord data, and maintained organised records of compliance documentation, digital assets, and property information across the portfolio.

• • Reporting: Created simple tracking systems to monitor occupancy rates, marketing performance, and service delivery across the managed portfolio.

• • Appointed to lead marketing and events for the newly combined Viasat–Inmarsat organisation — planning and executing global go-to-market and multi-channel marketing campaigns to support the International Government business, aligning with strategic sales and brand objectives across the aeronautical and defence sectors.

• • Partnered with sales, business development, and programme teams to deliver integrated campaigns that strengthened customer engagement and market visibility — collaborating with creative, digital, and communications teams to ensure consistent brand positioning and compelling storytelling across all channels and materials.

• • Supported the go-to-market campaign for the Air-IQ aviation product launch at Farnborough International Airshow — contributing to launch collateral and solely owning the development of an interactive decision tree tool that brought the full Viasat solutions portfolio to life for clients, delivered within 4 weeks through close collaboration with internal product and GTM teams.

• • Led brand communications audit and narrative refresh during the Viasat–Inmarsat merger — ensuring consistent messaging for a global audience while maintaining 100% alignment with new corporate objectives.

• • Developed SOPs to streamline campaign delivery, enhance cross-functional collaboration, and improve marketing reporting and ROI tracking across the team.

• • Owned end-to-end CRM, retention, and loyalty programmes for the Prepay customer base — including welcome journeys, inactivity programmes, in-life communications, and key promotional periods — reducing inactivity by 15% and increasing customer value through data-led lifecycle strategy across email, SMS, app, and inbound touchpoints.

• • Acted as marketing lead during the rollout of a new campaign system — working with the technical team to define the data points, segmentation logic, and eligibility rules required for future CRM campaigns, and managing the migration to the new system for the Prepay customer base.

• • Delivered multi-channel communications across email, SMS, app, and inbound touchpoints — covering service, regulatory, and marketing messaging aligned to CVM strategy, including the Ofcom-compliant communications strategy for a nationwide price adjustment affecting 2M+ customers.

• • Defined and managed strategic CRM initiatives including segmentation, campaign logic, KPIs, and automated journeys — driving £50K incremental revenue through targeted cross-sell strategy to 8M+ customers.

• • Acted as central CRM lead across Data, Insights, Campaign Build, Digital, Marketing/Creative, and CVM squads —

monitoring propositions, pricing, and channel performance and taking swift action to protect customer experience and meet CRM KPIs.

• • Continuously optimised campaigns through an iterative, insight-led approach aligned to customer behaviour —

working in an Agile environment and contributing to squad efficiency and delivery targets.