Description

Digital Marketing Manager with 7+ years driving growth for international brands in sports, betting, and media. I specialize in performance marketing, paid social (Meta, TikTok, YouTube), and social media strategy!

Now based in Barcelona, available for freelance projects, audits, and short-term consulting.

I deliver results fast, communicate clearly, and work well remotely across time zones.

Let's talk if you need someone who can hit the ground running.

Languages

English
Native or bilingual
Russian
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

NDA (iGaming)
Marketing Manager
October 2024 - February 2026 (1 year and 4 months)
Barcelona, Spain
• • Designed and executed data-driven performance marketing campaigns across multiple international markets, driving a 25%+ increase in first-time deposits (FTDs).
• • Scaled marketing operations from the ground up in 3 new markets, coordinating paid media, content, and localisation strategies.
• • Analysed multi-source campaign data and implemented optimisations that achieved 30%+ uplift in user engagement across social and paid channels.
Social media Content marketing Marketing and Communications Planning Digital Marketing Branding
Liga Stavok
Head of SMM
September 2021 - September 2024 (3 years)
• • Led social media strategy across all platforms for one of Russia's largest sports betting brands, managing a team of content creators and external agencies.
• • Oversaw end-to-end influencer campaigns — from talent sourcing to performance tracking.
• • Grew brand social audience by building a consistent content calendar aligned with live sports events and seasonal betting trends.
Gazprom-Media
Content Manager
July 2020 - September 2021 (1 year and 2 months)
• • Managed content planning, publication, and optimisation across digital platforms for a major Russian media group.
• • Coordinated with creative and marketing teams to ensure brand alignment, tone consistency, and content quality across channels.