About Kirstin
An experienced and creative product and content writer with over ten years’
experience within the financial industry. Areas of expertise span across product management and value proposition content aimed at building and maintaining brand, business reputation and product offerings. Passionate about bringing a brand to life, making it relevant to their target audience through visuals, copy and a digital experience to ensure the desired customer experience. A keen eye for detail and design concepts that test the boundaries. Believes collaboration with business and project stakeholders is key to ensuring that all parties have a vested interest in the success of delivering a quality end-product.
Deliverables:
-Content writing (e.g. marketing collateral, email campaigns, fact sheets, infographics, social media posts, articles, B2B/B2C communications, website copy, press releases, training materials)
-Proof-reading/editing
English
Native or bilingual
Can work on-site
London (up to 50km)
Experience
- OLD MutualMarketing and Proposition Expert: Communications Development & ManagementOctober 2019 - March 2022 (2 years and 5 months)Cape Town, South AfricaRESPONSIBILITIES:• Draft messaging, marketing collateral & communications on investment products and value proposition, for customers and financial planner. Tailoring the message to suit relevant distribution channels.• Draft web content for online product and investment process, in-app messaging and user interface copy for online financial tools.• Draft technical investment product content to position and support new business initiatives, product launches, and enhancements to online investment planning tools and benefits to end-users.• Engaging with business stakeholders, including C-level members, to gain buy-in regarding communication strategy, plans and content delivery.• Liaising and collaborating with business stakeholders (Product, IT, Customer Service and Business Development teams) to finalise marketing collateral and overall marketing strategy.• Change management, query resolution and emergency communications within the business and externally to the market.
- TemenosContent Marketing Manager for MultifondsMarch 2022 - Today (4 years and 3 months)London, UK
- Old Mutual South AfricaSenior Proposition Specialist: Technical Product MarketingOctober 2014 - September 2019 (4 years and 11 months)Cape Town, South AfricaRESPONSIBILITIES:• Responsible for co-ordinating, designing and delivering of customer and financial planner communications.• Manage updates to business and customer documentation and investment marketing material in line with industry legislative and compliance changes.• Liaising with key stakeholders within Old Mutual Wealth to co-ordinate a successful launch of business initiatives.• Liaison role between the business and Retirement Fund Trustee Board to ensure trustees are informed of any business initiatives that affect their retirement fund members.• Create and design investment training material for new online financial planning functionality.• Ensure that all relevant investment product information is up to date on the various Old Mutual websites.
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Education
- Bachelor of Social Sciences Honours in Training Evaluation, Industrial and Organizational PsychologyUniversity of Cape Town2009Bachelor of Social Sciences Honours in Training Evaluation, Industrial and Organizational Psychology
- Advanced Certficate in Financial Planning, Financial Planning and ServicesMilpark Business School2014Advanced Certficate in Financial Planning, Financial Planning and Services