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Korina LimKL

Korina Lim

UI/UX

€1,157/day
Los Angeles, US
15+ years

Average response time: 1 hour

About Korina

Visionary design leader with 22 years of experience in driving impactful, user-centered digital products across multiple industries. Proven success in shaping and executing design strategies that deliver business growth, enhance user engagement, and optimize operational efficiency. Adept at leading high-performing, cross-functional teams, scaling design systems, and fostering a culture of innovation and collaboration. Seeking to leverage strategic vision, leadership, and hands-on expertise to elevate user experiences and deliver measurable business results as a Director of Design.
  • English

    Native or bilingual

  • Korean

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • AT&T
    Head of Data Products and Design
    ARTS AND CRAFTS
    July 2015 - April 2025 (9 years and 9 months)
    El Segundo, United States
    • Led the design strategy for multiple high-impact projects, ensuring alignment with business goals and improving consistency across platforms.
    • Spearheaded a design system overhaul, reducing development time by 40% and improving cross-functional collaboration.
    • Implemented design operations frameworks, driving efficiency and aligning design efforts with broader business objectives.
    • Advocated for design thinking integration across organizational processes, enhancing team productivity and efficiency.
  • AT&T
    Lead Product Design Engineer – Big Data
    DIGITAL AND IT
    December 2018 - December 2023 (5 years)
    El Segundo, United States
    • Led cross-functional teams to design user-centered products, improving UX by 25% and increasing decision-making efficiency.
    • Automated design workflows, boosting productivity by 30% and enhancing collaboration with product and engineering teams.
    • Developed data visualization strategies, delivering over 30 commercial insights annually and shaping company-wide strategies.
  • DIRECTV
    Sr. Product Design Engineer – Big Data
    DIGITAL AND IT
    July 2016 - December 2018 (2 years and 5 months)
    El Segundo, United States
    • Led UI component redesigns, improving customer satisfaction by 25% and enhancing platform consistency.
    • Championed the development of a unified design system, reducing iteration time by 35% and improving product quality.

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Education

  • Master of Business Administration, (MBA)
    North Carolina A&T State University
    2021
  • Master of Science, (M.S.) in Visual Communication,
    Pratt Institute
    2010

Skill set

Categories