About Kotryna
English
Native or bilingual
Experience
- DFDSDigital Marketing SpecialistAugust 2022 - Today (3 years and 10 months)
- Abodus Student LivingJunior Digital Marketing ManagerMarch 2020 - August 2022 (2 years and 5 months)Newcastle upon Tyne, UK
- MIW Water Cooler ExpertsDigital Marketing ManagerJuly 2019 - March 2020 (8 months)• Managing a robust social media schedule and writing social media content to promote MIW brand and products, as well as engage with key partners and potential clients.• Using a number of marketing channels to promote MIW's sustainable approach to business and passion for helping reduce single-use plastics by providing alternative hydration solutions.• Worked on a website redesign project coordinating with an external design agency. Launched a completely refreshed website and successfully migrated the CMS system from Magento to Wordpress based platform.• Managing the company's website, updating product details, and developing new landing pages.• Applying best SEO practices to maximise the website exposure and organic visibility.• Writing content for the MIW's website, including blog articles and case studies.• Working with and briefing external copywriters and designers for various MIW initiatives.• Coordinating an external PR agency, providing support and information to best promote MIW's reputation and position the company as an authority in the water cooler industry.• Assisting the Managing Director with various promotional activities, including company presentations, events, external newsletters and strategic partnership management.
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Education
- Master of ScienceUniversity of Sunderland2022Master of Science - MS, Inequality and Society
- Bachelor's Degree, Communication and Media StudiesNewcastle University2017Bachelor's Degree, Communication and Media Studies