KPAbout Koushik
Certified and results-driven Data Analyst with over 8 years of experience transforming complex data into actionable business insights. Holder of Microsoft PL-300(PowerBI), Alteryx Designer Core certifications. Master’s degree in data science with expertise across Python, SQL, Power BI, Alteryx, and Tableau. Proven success in designing end-to-end analytics solutions, predictive modeling, and business intelligence reporting. Adept at collaborating with cross-functional teams and handling large datasets to support strategic decision-making across diverse industries.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- GEMSData AnalystApril 2021 - Today (5 years and 2 months)• Collaborated with cross-functional stakeholders to develop and implement Business Intelligence (BI) solutions and generate reports covering Finance, Marketing, Sales, Enrollments, and HR. Built interactive dashboards to facilitate data-driven decision-making.• Partnered with IT and the Salesforce team to establish robust data architecture and deliver complex solutions.• Presented key insights and analytical recommendations to support strategic business impact. Conducted market research and continuously evaluated dashboards to foster a data-driven culture within the organization.Project 1 : Student 360 Dashboard• Spearheaded the development and implementation of the Student 360 Dashboard, offering valuable insights into student demographics.• Created a robust data architecture, defining business categories for student joiners and leavers, ensuring accurate classification.• Enhanced stakeholder engagement by providing holistic insights, including details about student parents' companies, locations, and previous schools.• Empowered stakeholders to make informed decisions regarding corporate partnerships, capacity planning for grades, and the strategic opening of new schools.Project 2: NPS Survey Insights• Designed and managed the Net Promoter Score (NPS) survey project, tailoring surveys to capture executive, principal, and teacher perspectives.• Delivered actionable insights through varied views, presenting NPS scores categorized by nationalities, grades, new/old parents, and parents new to the country.• Enabled prompt decision-making by providing a comprehensive dashboard, facilitating quick actions to enhance customer experience and effectively strategize student retention for the upcoming academic year.
- LycamobileCampaign ManagerDIGITAL AND ITJanuary 2018 - February 2019 (1 year and 1 month)Ireland• Managed team of 12 field sales promoters in running campaign to Promote LYCA sim cards in Ireland. Lead daily meeting to Assigning tasks, targets and stall details to the team. Training team to ensure sales figures are increased. Maintaining data of the team performance and reporting to cluster head frequently.• Set up, lead and optimize direct and programmatic ad campaigns across multiple clients, platforms and technology partners. QA all creative prior to launching live campaigns, to ensure they are to spec, adhere to our policies and will work on the platform. Daily monitoring of campaign pacing and performance• Lead the daily management of all campaigns across direct and programmatic channels including but not limited to ongoing, comprehensive in-flight reporting, proactively identifying problem areas that might require a campaign revision. Serve as a partner for frontline sales support, across Direct and Programmatic
- CvcorpGrowth HackerMay 2017 - January 2018 (8 months)India• Increased leads and customers for job training and recruitment by email campaigns, phone calls and direct enquiries. Co-ordinated with the sales and marketing departments to increase leads. Planning to drive traffic to company website by promoting landing pages, social media promotions and E-mail marketing.• Working in 24/7 rotational shifts. Use statistical analysis, past campaign behavioral response to create email campaigns, optimize lists, segmentation and ongoing improvement in effectiveness of campaigns. Identify growth opportunities within your channels and explore new growth hacks to acquire new and engaged users.
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Education
- Master of ScienceNational College of Ireland2019Master of Science in Data science
- Bachelor of Engineering in Electronics and CommunicationBVC College of engineering2017Bachelor of Engineering in Electronics and communication(Graduated