About Krishna Kumar
Seasoned B2C/B2B performance marketer and paid media consultant with more than 8 years of experience growing both small businesses and some of the world’s biggest brands by planning and implementing multi-market multi-channel digital marketing strategies. A proactive go-getter with expertise in cross-functional relations, paid media, media planning, campaign management, app marketing, programmatic, ppc, AI match, A/B testing, e-mail marketing, eCRM, website CRO, analytics, conversion funnels, client relations and budgeting.
Freelance Roles: Paid Media Director and Manager: 2017 to Present
Permanent Roles: Digital Marketing Manager: 2013 to 2017
Paid Social: 8+ years
PPC, Search, YouTube and Pmax: 4+ years
Programmatic and Display: 4+ years
Mobile apps and games marketing: 2+ years
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- KetchumSenior paid media consultantFebruary 2021 - November 2022 (1 year and 9 months)•Strategized Adobe EMEA’s paid marketing initiatives for all Adobe products by proposing paid strategy, planning media and overseeing the activation of campaigns for a budget of £200K pm.•Achieved a media cost efficiency of 60-80% of planned metrics for Adobe UK campaigns
- CaratDigital Marketing Consultant (Microsoft)December 2020 - February 2021 (2 months)•Managed media planning, activation, budgeting, tracking and reporting with a budget of ~ £500K pm for multi-channel marketing campaigns for various B2B and B2C products in the EMEA region.•Using Sprinklr, developed multi-market lead-gen campaigns and achieved 75% of planned CPA.
- W2O GroupPaid Media Consultant (Roche, Ipsen, Sanofi)August 2020 - December 2020 (4 months)London, UK•Collaborated with clients and client partners to execute paid media strategies for some of the top healthcare brands, targeting global markets across multiple channels.•Achieved up to 400% performance improvement on Facebook, LinkedIn and Twitter.
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Education
- Masters in Business Administration, Business, Management, Marketing, and Related Support ServicesYork University - Schulich School of Business2013Masters in Business Administration, Business, Management, Marketing, and Related Support Services
- Bachelor of TechnologyCollege of Engineering Trivandrum2005Bachelor of Technology (B.Tech.), Electrical and Electronics Engineering