About Kristen
I'm a freelance social media specialist, providing strategy and or account management to brands, public figures or agencies (whitelabelled).
I can:
Consult on and redevelop your social media / content strategy
Slot into your team / work alongside your agency partners to support with a specific campaign
Manage social accounts
Create social content (including video editing)
Work with/liaise with in house or external creatives to produce content
Source and manage UGC creators
Manage influencer campaigns
Why me?
I've delivered social strategy, content creation and management for fast growing scale ups like Fruitz (Bumble owned dating app), 2xBrit nominated artist, Kaspa's Desserts, Sony Music and more. In previous years I've also delivered numerous brand and promotional campaigns, managing 6 and 7 figure budgets for the likes of NOW TV, Sky and Freeview.
With almost a decade of marketing experience, both client, agency side and now freelance, I can easily adapt my support to your needs as a business, team or individual.
Don't hesitate to drop me a message with any questions!
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- TWO HALVES (Self-Employed)Social Media Content Creator & Video EditorSOCIAL NETWORKSJune 2022 - Today (4 years)London, UKInstagram & TikTok Management for Fruitz UK&I (via Malt)Instagram & TikTok Strategy for Kaspa's Desserts (via Malt)Social media strategy and content creation for high profile music artist, working primiarly on TikTok and InstagramPersonal brand strategy for high profile music artistFull brand strategy and marketing plan for small mentoring businessFull social media strategy, planning and content creation for small mentoring business
- FREEVIEWSenior Marketing ExecutiveApril 2018 - March 2022 (3 years and 11 months)London, UK• Worked with the Head of Marketing and Comms to manage large scale integrated brand campaigns, from inception to deployment• Managed the monthly delivery of a multi-million-pound TV advertising campaign, including briefing and managing our ad agency, influencing content partners and senior stakeholders• Presented new campaigns and results to wider marketing team including senior stakeholders• Day to day management of creative agency and digital marketing agency• Acted as Freeview brand guardian, and point person for priority content and marketing campaigns• Collaborated with wider PR, social, editorial, product and operations teams to ensure marketing activity consistently aligned with business KPIs• Led freelance designers in the creation of various marketing assets• Managed bespoke paid social activity and influencer campaigns from end to end alongside social team• Offered creative and strategic ideas to strengthen the Freeview brand and reach target segments• Managed relationships with 10+ TV channel and OTT partners (including BBC, ITV, Channel 4 and NOW), securing high profile content to be featured in Freeview marketing campaigns and managing approvals• Liaised with production companies to secure rights to feature content in high profile campaigns• Ensured consistency across usage of brand assets by reviewing and approving all partner channel and manufacturer artwork
- tpf - the promotions | publicity factorySenior Account ExecutiveFILM AND AVAugust 2016 - April 2018 (1 year and 8 months)London, UK• End to end project management of a variety of campaigns including: radio airtime campaigns, media partnerships, digital promotions, experiential events• Train and mentor 2 Junior Account Executives to further their understanding of the industry and eventually lead their own projects• Act as an extension of Sky/NOW TV's marketing team - including management of creative briefings, supplying campaign assets and overseeing creation of campaign content ensuring all creative meets brand guidelines and aligns with wider comms plans• Work with a team to create and execute PR and influencer activity including gifting and creative desk drops• Work with relevant partners' social teams to manage paid and organic social plans on behalf of client• Track and manage budgets for campaigns• Analyse and communicate digital statistics to client and advise on how to adapt digital strategy• Research suppliers for campaigns and negotiate rates to ensure best prices for the agency• Produce copy for campaign creative, microsites, social media campaigns and radio scripts• Generate and develop marketing ideas for new client briefs• Produce competition terms & conditions as advised by client's Legal teams
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Education
- Bachelor of ArtsBournemouth University2016Bachelor of Arts (BA), Advertising and Marketing Communications
- CIM Digital Marketing DiplomaOxford College of marketing2022CIM Digital Marketing Diploma