Krisztina Fuleki

• • Managing annual budgeting and forecasting cycles for SAR 5B+ portfolio (Media, Entertainment & Culture, Education industries), aligning budgets with business strategy, challenging submissions, identifying savings opportunities, and influencing decisions to ensure year-end actuals are consistently on or below target despite operational and structural challenges.

• • Overseeing Opex and Capex planning, validation of actuals and accruals, and Purchase Requisitions / Purchase Orders lifecycle management to ensure financial accuracy and compliance.

• • Developing and maintaining management reporting packs, including KPIs, variance analysis, and commentary for senior leadership reviews in line with specific needs for different business areas.

• • Driving implementation of Anaplan and SAP enhancements for Central Finance function.

• • Driving forecast accuracy by partnering closely with business and project teams, consistently maintaining actuals vs. forecast variance within ±10%

• • Delivering complete and accurate Central Finance reports, forecasts, and executive presentations on time— meeting Deputy Chief Executive Officer (DCEO), Public Investment Fund (PIF), Ministry of Finance (MOF), and ad-hoc requirements.

• • Consolidating financial information across business units and producing Board and ExCom reports.

• • Providing advice and consultancy in the development and validation of business cases to make sure commercial viability and ROI are in line with expectations.

• • Coordinating responses to internal and external audits (PIF, MOF, KPMG), providing transaction-level data and ledger reclassification when required.

• • Serving as a trusted finance partner to PIF, DCEO, CFO, and sector heads, supporting strategic reviews and funding requests.

• • Supported in Local Footprint project by providing insight, analysis and implications on potential investments (Factory Acquisition for local production) and prepared formal communications to executive management to obtain direction covering financial analysis, market research and strategic, operational, legal and contractual considerations.

• • Reviewed yearly Business Development Agreements with respect to market, pricing & investment strategy, competitor reaction and commercial team alignment and delivering fee structure analysis and comment on terms, conditions and highlight potential concerns or risk

• • Initiated and presented Monthly Finance Review, SWOT, Punctual Investment and ROI analysis of Co Manufacturing activities to Execs.

• • Analyzed Statutory P&L and simulating future scenarios for the Statutory Results to optimize tax efficiency, provided support to Internal and External Auditors, contributing to Due Diligence activities.

• • Tracked revenue delivery against targets and continuously optimizing Cost To Serve for the sales channels.

• • Drove full P&L forecasts for all the planning cycles (Mobile Target, Quarterly Demands, LRP) through close engagement with department managers.

• • Managed annual budget and LRP exercise and secured Execs approval and alignment on commercial targets per sales channel.

• • Responsible for monthly financial analysis, identified and investigated variances versus forecast and budget, identified the underlying drivers as well as recommending pricing/volume corrections to enhance profitability per SKU.

• • Prepared financial simulations and scenarios on different profitability levels to support Senior Management Team on decision making.

• • Prepared and consolidated weekly OTC for GCC business review, updated PowerBI dashboards with real time performance analysis

• • Assisted Business Controller in achieving the team goals by providing the required functional/ operational support.

• • Assisted with implementation of Robotic Process Automation to maximize efficiency of existing operations and IT Systems, optimize cost and ensure secure and agile processes for Corporate Services Department.

• • Procured inventories and services, supported in Asset Management for Facility Management Teams.

• • Coordinated with various stakeholders including but not limited to vendors, users and Line Managers to manage the supply chain efficiently based on the business/operational requirements.

• • Prepared requests, justifications and cost calculations in Matrix system for approval of Cost Management Committee (CMC) for Facility Management.

• • Followed up with Procurement & Contracts Departments on outstanding issues and provide feedback in a timely manner, escalated issues related to delay in PO, repeat order confirmation etc.