About Kritika
English
Native or bilingual
French
Conversational
Hindi
Native or bilingual
Experience
- Maison CandeléSenior Project Manager & ownershipLUXURY GOODSJanuary 2025 - Today (1 year and 5 months)Paris, FranceBrand Establishment: Orchestrated the launch and establishment of Maison Candelé, overseeing all aspects from conceptualization to market entry, resulting in a distinct brand identity and market positioning.Digital Strategy Development: Devised and implemented innovative digital strategies, driving a substantial increase in online engagement and establishing Maison Candelé as a notable player in the luxury market within a short span.Content Creation & Curation: Curated and crafted compelling visual and written content, maintaining a consistent brand narrative across digital platforms, resulting in heightened brand recognition and consumer resonance.E-Commerce Growth: Instrumental in driving e-commerce growth, leveraging digital media initiatives and marketing campaigns that translated into increased sales and expanded customer reach.Community Engagement: Fostered a loyal and engaged community through strategic social media campaigns, influencer collaborations, and interactive content initiatives, resulting in increased brand advocacy and customer loyalty.Analytics & Optimization: Utilized data analytics tools to derive actionable insights, optimizing digital strategies, and content performance for continual improvement and maximum impact.
- Jean Paul Gauthier parfumsSenior Creative Project Manager (Freelance / Consultant)FASHION AND COSMETICSAugust 2023 - December 2024 (1 year and 4 months)Led end-to-end creative project management for global fragrance campaigns, supporting the translation of global brand strategy into market-relevant assets across EMEA. Acted as a key connector between global marketing teams, local markets, agencies, and production partners.Owned creative planning, asset roadmaps, and execution across digital, social, e-retail, and CRM touchpoints. Oversaw art direction, pre-production and post-production for photo and video content, ensuring consistency with brand guidelines while adapting assets for local resonance.Managed timelines, budgets, estimates, and delivery milestones, ensuring projects were executed on time and in line with brand and quality standards. Coordinated multiple stakeholders in fast-paced, matrixed environments.
- Vivienne WestwoodCreative Project Manager / Content Lead CDILUXURY GOODSMarch 2020 - July 2023 (3 years and 4 months)Paris, FranceManaged creative and content projects for a global luxury fashion house, supporting the delivery of brand-aligned visual assets across digital and social platforms. Worked closely with internal teams and external partners to translate seasonal brand narratives into compelling creative executions.Oversaw content planning, production coordination, and asset delivery, ensuring consistency with Vivienne Westwood’s distinctive brand identity and visual codes. Supported art direction, shoot coordination, and post-production across photo and video content.Coordinated timelines, workflows, and stakeholder communication, contributing to the smooth execution of campaigns within a fast-paced, creative environment while maintaining high aesthetic and quality standards.
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