About Kritika
English
Native or bilingual
Experience
- Independent ConsultantIndependent ConsultantCONSULTING AND AUDITSFebruary 2025 - Today (1 year and 4 months)Abu Dhabi - United Arab Emirates
- Executed freelance consulting engagements for consulting firms and small businesses, delivering actionable insights
- Developed a comprehensive primer on "Asset Management at the Level" benchmarking global best practices
- Created the market entry strategy and research for a cryptocurrency platform
- Bain & CompanySr. Associate ConsultantCONSULTING AND AUDITSJuly 2022 - September 2024 (2 years and 2 months)Bengaluru, Karnataka, India
- Power Equipment Manufacturing Co.: Created a roadmap to achieve 5x growth & int'l expansion, charted a 20% productivity gain through digital and AI interventions in supply chain, operations and commercial excellence
- FinTech Co.: Identified full potential & path to profitability for Series-D FinTech co.; analyzed core operations and proposed a $200M externalization potential; company turned profitable in FYE'23 post engagement
- Indian airport: Devised competitive & launch strategy for upcoming airport. Outlined key operational levers to maximize profit by persona identification & demand mapping basis 100+ primary interviews & benchmarks
- E-commerce Co.: Part of long-term execution with the biggest Indian e-commerce co., focused on CXO priorities spanning across growth strategy, category management, and category expansion
- ◦ Devised cost reduction strategy for logistics arm to drive ~10% cost per shipment (CPS) impact
- ◦ Identified & prioritized innovative products with $200Mn GMV upside for 'emerging electronics' category
- ◦ Defined seller value proposition and competitive roadmap based on 300+ on-ground interactions with sellers
- Gaja CapitalPrivate Equity Summer AssociateJune 2021 - March 2025 (3 years and 9 months)Mumbai, Maharashtra, India• Pipeline creation: Created the FinTech pipeline & prioritized 7 prospects to invest under Gaja's 'Growth Fund'• Live deal: Valued a ~$70Mn live investment deal in a B2C lender; analyzed business model, unit economics & return• Portfolio management: Engaged in Street calls, financial projections, growth strategy & review for a listed Finance co.
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Education
- MBAIndian Institute of Management2022Postgraduate
- Bachelor's in EngineeringThapar Institute of Engineering2020Bachelor's
Certifications
- Brand managementNational University of Singapore2021