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Laetitia BouffardLB

Laetitia Bouffard

Senior Creative digital designer, UI UX

€509/day
London, GB
15+ years

Average response time: 1 hour

About Laetitia

I'm a digital designer with 20 years of experience, focused on concept
visualisation, creative User Interfaces and supporting User-centered experiences. With 15 years of freelance work, I adapt quickly to diverse clients and projects. I enjoy hands-on work and bring strong
attention to detail. Collaborating with positive and passionate teams keeps me inspired and creative.
  • English

    Native or bilingual

  • French

    Native or bilingual

Can work on-site
London (up to 50km)

Experience

  • Organika Ltd
    Freelancer Creative digital designer UI UX
    October 2007 - Today (18 years and 8 months)
    London, United Kingdom
    I've been working for various accounts mainly as a senior and lead digital designer. I've collaborated with agencies of all sizes, as well as in-house teams, contributing to large-scale accounts within Agile workflows. My experience includes working on pitches, visual concept development, UI design (web and app), and user-centred experiences across multiple devices.

    Clients: Global radios, NatWest, Shophouse, Reckitt, iQOS, Huge, ICEF, ASCENO, Said Differently, Havas, AKQA, R/GA, Tribal DDB, Sapient Razorfish, Friday, Bio agency, Dare, WCRS, Friday, Immediate Media, EE, Hugo&Cat, Marks & Spencers...

    Accounts: EasyJet, Boots, Coach, Kate Spade, LNER, Lysol, Durex, Mc Donalds, MINI, Rolls Royce, Vol kswagen, Bal lantine's, Voltaren, BMW, Audi, HSBC, Three, EE, GSK, El las, Royal Air Force, Oddpops, Heineken, Nike...
  • Zone - Cognizant,
    Senior product designer, UI UX
    January 2021 - January 2022 (1 year)
    London, UK
    Greene King client: Design system update and improvement, identification of pain points, and exploration of new feature ideas to enhance user experience through team workshops. The focus was primarily on the pub details page and booking flow, using user testing insights. Key Outputs:
    • • Analysis of data and user behaviour
    • • Refinement of content hierarchy and brand positioning
    • • UI alignment with the design system
    • • Col laboration with developers and client teams, including workshops
  • NTTDATA
    Associate Lead Experience designer
    January 2018 - January 2021 (3 years)
    London, United Kingdom
    UI UX
    NTT DATA - Virgin Media client.
    Collaboration with the Join Cable team to enhance user experience across the site, with a focus on cable and new customer acquisition journeys. I worked closely with UX specialists and the Product Manager to deliver user-centered design solutions and new digital experiences.

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